Friday, June 26th

📊 Did You Know?

Beauty brands now need programs with 1,000+ creators each to stay competitive on TikTok Shop in 2026.

(5WPR, 2026)

🎓 Missed our masterclass? Here's the 2min recap

This week we ran a live session: how to find 100 qualified creators in 10 minutes!

With 83% of marketers struggle to find the right creators… I wanted to share my learnings from finding super niche creators across +500 campaigns.

Here are my 5 plays to find top creators for your brand 👇️ 

Play 1️⃣ - Know WHO you need before you search

Gifting, affiliate, sponsorship and UGC each need a different creator.

For UGC, you're hiring for content niche and aesthetic — followers and reach barely matter. For a sponsorship deal, it's the opposite: audience size, engagement and quality are everything. Same word "creator," completely different search.

💡 Pick the partnership model first, or you'll waste hours chasing the wrong people.

Play 2️⃣ - Start with your superfans

Your best creators already buy from you, follow you, or tag you. 

Rhode's blush launch hit $26.4M in earned media off creators already obsessed with the brand (not cold outreach).

💡 Mine your followers and mentions before you ever open a search tool.

Play 3️⃣ - Steal your competitors' creators. 

List your top 5 rivals and pull who's already posting about them.

Most of those creators aren't locked into long-term deals, and their audiences are already engaged with products like yours. The opportunity is right there. You just need to show up with a different story.

💡 Your competitor already did the vetting. Borrow their list.

Play 4️⃣ - Make creators come to you. 

Drop a Tally or Typeform application link on your site and bios. Rhode's gifting list got so wanted that creators write heartfelt emails begging to get on it.

💡 An inbound link turns creator sourcing from a chase into a queue.

Play 5️⃣ - Find the niche creators no one else finds. 

Search by niche, audience and quality, then save your shortlist. A "London skincare creators, 10K–100K, 3%+ engagement" search returns a vetted list in seconds.

💡 Niche search beats hashtag scrolling every time.

The big takeaway: finding creators isn't a volume game, it's a system.

Run these 5 plays in parallel and "100 qualified creators in 10 minutes" stops being a headline and becomes your Tuesday.

👉 Watch the full recording + grab our ultimate creator search guide here

🤖 Meta relaunches Facebook Creator Studio as an AI-powered app.

📲 Snap brings AI agents to ads with new campaign tools and a creator network.

▶️ YouTube updates Shorts to be even more like TikTok.

🤝 LinkedIn adds collaborative posts!!!

🎞️ LinkedIn also adds GIF support.

📊 YouTube Studio display gets updates for creators.

📈 YouTube releases updated ad metrics tools.

📺 Instagram expands to Samsung Smart TVs.

✨ TikTok adds new AI creation tools for marketers.