Friday, June 19th

Top Creator News, Stories & Tips

Hey, marketers & entrepreneurs,

It’s Paul from Click Analytic πŸ‘‹

Welcome to our 34 new subscribers, who are joining a community of 58,000+ marketers & founders building with creators every day.

Next week, I'm giving away my secrets β€” live. The exact 5 ways I find 100 influencers in 10 minutes (free masterclass, details below πŸ‘‡).

Also in this edition:

⚽ The Belgian fan who became the planet's biggest sports creator (89M followers)

πŸ—½ Why influencers are now New York's #1 export

πŸ–οΈ How Cannes turned into a "Super Bowl moment" for creators

πŸƒ TikTok's World Cup trading cards + YouTube bringing back DMs

Here's everything moving πŸ‘‡

πŸ—“οΈ Quick Recap:

And more…

  Estimated read time: 2 minutes or less

πŸ“Š Did You Know?

Threads reaches 500M user milestone.

(Threads, 2026)

🧐 Would you use it?

We're thinking about launching a TikTok Shop creator database β€” find top creators selling by category, niche and country, plus the best brands and their top affiliates.

Login or Subscribe to participate in polls.

πŸŽ“ Free Masterclass: Find 100 Influencers in 10 Minutes

You might be one them:

83% of marketers struggle to find the right creators. They scroll hashtags for hours, DM the wrong people, and still end up guessing.

Next week I’m sharing ALL my secrets with you…

I'll share the exact 5 methods I use to surface 100 qualified creators in 10 minutes πŸ‘‡

(this is knowledge I got working on +500 brand campaigns)

1️⃣ Critical: Get creators to apply to you
2️⃣ How to find influencers already following and buying from you
3️⃣ How to know who's organically talking about your products right now
4️⃣ Reveal exactly which creators your competitors are working with

And more!

These are the same workflows brands pay agencies thousands to run. You'll be able to do them yourself the moment you log off.

πŸ“… June 25th ⏰ 4pm CET
⚠️ Limited spots β€” once they're gone, they're gone

This is the session that changes how you source creators for good.

πŸ”” Top Creator Stories

πŸ—½ Influencers are now New York's top export

NYC makes creators famous β€” then loses them.

Once they hit a certain size, they leave, taking their brand deals with them. The reason why says a lot about where the creator economy is heading.

⚽ The Top 500 football creators across IG, YouTube & TikTok

500+ creators. 669M+ combined reach. CΓ©line Dept, IShowSpeed, Fabrizio Romano β€” some pull a bigger crowd than the teams playing.

It's the brand shortlist for the entire tournament, and it's live.

πŸ–οΈ Cannes is becoming a "Super Bowl moment" for creators

Creators now get their own beach at Cannes Lions.

The shift this year is bigger than anyone expected β€” and it signals where brand budgets are about to go.

πŸ“Έ Snapchat taps Alix Earle for World Cup coverage

Snapchat handed the World Cup to its creators, with Alix Earle reporting from the ground.

Another sign the broadcast feed isn't where fans actually want to watch.

Creator To Follow: CΓ©line Dept πŸ‡§πŸ‡ͺ

She met Cristiano Ronaldo at the World Cup. The video did 340 MILLION views.

But Ronaldo isn't the story ❌ 

Five years ago, CΓ©line Dept was just a football fan from Belgium who played herself, then started posting in 2019.

Her early content looked like everyone else's β€” dances, challenges, lifestyle, football clips.

Then she noticed something: every time she mixed football with entertainment, the views exploded πŸ’₯ 

So instead of becoming another commentator, she built a whole new category

β†’ football entertainment

Today that's an audience of 89M+ followers across YouTube, TikTok and Instagram, with brand deals from UEFA Champions League, Mercedes-Benz, Adidas etc.

The numbers are honestly absurd β€” and the reason she's so valuable to brands (hint: 82% of her audience is 18–34) is the part worth studying.

πŸ‘‰ I broke down her full stats and strategy on LinkedIn here. 

πŸ“± Social Snapshot

Missed last week's edition? Catch up here.

πŸŽ›οΈ Social media's next evolution: user-controlled algorithms.

πŸ“Œ Pinterest streamlines Amazon affiliate linking.

πŸ’¬ Six years after killing them, YouTube brings back DMs.

⚽ YouTube to host a FIFA Creator Cup.

πŸ›’ Meta updates its livestream shopping tools.

πŸƒ TikTok launches digital trading cards for the World Cup, with Panini.

⚽ WhatsApp adds new features ahead of the World Cup.

πŸ“Š Instagram extends Your Algorithm to the main feed.

🎞️ LinkedIn adds GIF support.

🌍 Meta brings new football features across Threads, Instagram, Facebook and WhatsApp.

That's it for this week 🦁

More insights, case studies & campaign breakdowns coming next Thursday!

Until then β†’ keep building, keep testing, and create moments worth sharing.

β€” Paul from Click Analytic

See you next week!