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- Friday, June 19th
Friday, June 19th
Top Creator News, Stories & Tips
Hey, marketers & entrepreneurs,
Itβs Paul from Click Analytic π
Welcome to our 34 new subscribers, who are joining a community of 58,000+ marketers & founders building with creators every day.
Next week, I'm giving away my secrets β live. The exact 5 ways I find 100 influencers in 10 minutes (free masterclass, details below π).
Also in this edition:
β½ The Belgian fan who became the planet's biggest sports creator (89M followers)
π½ Why influencers are now New York's #1 export
ποΈ How Cannes turned into a "Super Bowl moment" for creators
π TikTok's World Cup trading cards + YouTube bringing back DMs
Here's everything moving π
ποΈ Quick Recap:
And moreβ¦
Estimated read time: 2 minutes or less
π Did You Know?
Threads reaches 500M user milestone.
(Threads, 2026)
π§ Would you use it?We're thinking about launching a TikTok Shop creator database β find top creators selling by category, niche and country, plus the best brands and their top affiliates. |
π Free Masterclass: Find 100 Influencers in 10 Minutes
You might be one them:
83% of marketers struggle to find the right creators. They scroll hashtags for hours, DM the wrong people, and still end up guessing.
Next week Iβm sharing ALL my secrets with youβ¦
I'll share the exact 5 methods I use to surface 100 qualified creators in 10 minutes π
(this is knowledge I got working on +500 brand campaigns)
1οΈβ£ Critical: Get creators to apply to you
2οΈβ£ How to find influencers already following and buying from you
3οΈβ£ How to know who's organically talking about your products right now
4οΈβ£ Reveal exactly which creators your competitors are working with
And more!
These are the same workflows brands pay agencies thousands to run. You'll be able to do them yourself the moment you log off.
π
June 25th β° 4pm CET
β οΈ Limited spots β once they're gone, they're gone
This is the session that changes how you source creators for good.
π Grab your spot now here before it fills up.
π Top Creator Stories
π½ Influencers are now New York's top exportNYC makes creators famous β then loses them. Once they hit a certain size, they leave, taking their brand deals with them. The reason why says a lot about where the creator economy is heading. π Know more β |
β½ The Top 500 football creators across IG, YouTube & TikTok500+ creators. 669M+ combined reach. CΓ©line Dept, IShowSpeed, Fabrizio Romano β some pull a bigger crowd than the teams playing. It's the brand shortlist for the entire tournament, and it's live. π Full ranking β |
ποΈ Cannes is becoming a "Super Bowl moment" for creatorsCreators now get their own beach at Cannes Lions. The shift this year is bigger than anyone expected β and it signals where brand budgets are about to go. π More insights β |
πΈ Snapchat taps Alix Earle for World Cup coverageSnapchat handed the World Cup to its creators, with Alix Earle reporting from the ground. Another sign the broadcast feed isn't where fans actually want to watch. π More info β |
Creator To Follow: CΓ©line Dept π§πͺ
She met Cristiano Ronaldo at the World Cup. The video did 340 MILLION views.
But Ronaldo isn't the story β
Five years ago, CΓ©line Dept was just a football fan from Belgium who played herself, then started posting in 2019.
Her early content looked like everyone else's β dances, challenges, lifestyle, football clips.
Then she noticed something: every time she mixed football with entertainment, the views exploded π₯
So instead of becoming another commentator, she built a whole new category
β football entertainment

Today that's an audience of 89M+ followers across YouTube, TikTok and Instagram, with brand deals from UEFA Champions League, Mercedes-Benz, Adidas etc.
The numbers are honestly absurd β and the reason she's so valuable to brands (hint: 82% of her audience is 18β34) is the part worth studying.
π I broke down her full stats and strategy on LinkedIn here.
π± Social Snapshot
Missed last week's edition? Catch up here.
ποΈ Social media's next evolution: user-controlled algorithms.
π Pinterest streamlines Amazon affiliate linking.
π¬ Six years after killing them, YouTube brings back DMs.
β½ YouTube to host a FIFA Creator Cup.
π Meta updates its livestream shopping tools.
π TikTok launches digital trading cards for the World Cup, with Panini.
β½ WhatsApp adds new features ahead of the World Cup.
π Instagram extends Your Algorithm to the main feed.
ποΈ LinkedIn adds GIF support.
π Meta brings new football features across Threads, Instagram, Facebook and WhatsApp.
That's it for this week π¦
More insights, case studies & campaign breakdowns coming next Thursday!
Until then β keep building, keep testing, and create moments worth sharing.
β Paul from Click Analytic





