Friday, August 21st

Top Creator News, Stories & Tips

Author

Paul Boulet
August 21, 2026

Hey, marketers & entrepreneurs,

It’s Paul from Click Analytic 👋

Welcome to our 55 new subscribers, who are joining a community of 58,000+ marketers & founders building with creators every day.

This week:

🎙️ Alex Cooper walked away from UTA after her $500M valuation

🎓 Colleges are now betting on an "influencer" degree

🏌️ LeBron James launched his own YouTube channel

Plus: TikTok tests money transfers in DMs, YouTube changes how it counts views, and Google drops its Search creator-profile bar to 35K followers

Check it all below 👇

🗓️ Quick Recap:

And more…

  Estimated read time: 3 minutes or less

📊 Did you know?

Creator content is now 26% of Americans' daily video watching, and it sells.

(Video Advertising Bureau, 2026)

🔔 Top Creator Stories

🎙️ Alex Cooper is leaving UTA

Fresh off her media company's half-billion-dollar valuation, the "Call Her Daddy" host exited UTA and is reportedly weighing a move to CAA.

See what the shake-up signals for creator-led media.

🏌️ LeBron James launched a YouTube channel about golf

One of the most famous athletes alive is now a creator, chronicling his love of golf on his own channel.

See why even LeBron is going direct-to-audience.

🎓 Colleges are now offering an "influencer" degree

Universities are betting on content-creator majors, while critics question whether the credential is worth it.

🛍️ Retailers are using creators for back-to-school ads

Brands are shaking up back-to-school marketing with creators and comedians to reach value-hungry shoppers.

See which approaches are winning.

📱 Social Snapshot

Missed last week's updates? Catch up here

💸 TikTok explores sending money through DMs.

💰 YouTube offers millions to keep top creators exclusive amid Netflix's push.

📊 YouTube is changing how it counts views.

🎬 Reddit tests an audio & video format for viral posts.

🛒 YouTube expands its shopping affiliate program to the UK.

🔎 Google lowers its Search creator-profile bar to 35K followers.

🛍️ Depop teams up with Spotify to sell from musicians' closets.

🛡️ Under Hollywood pressure, TikTok agrees to AI content guardrails.

That’s it for this week 👊
More insights, case studies & campaign breakdowns coming next week!

I will share the top campaigns of July next Tuesday!

Until then → keep building, keep testing, and create moments worth sharing.

— Paul from Click Analytic

See you next week!