Friday, August 14th

Top Creator News, Stories & Tips

Paul Boulet
August 14, 2026

Hey, marketers & entrepreneurs,

It’s Paul from Click Analytic 👋

Welcome to our 23 new subscribers, who are joining a community of 58,000+ marketers & founders building with creators every day.

This week is a big one: huge creator investments and exits, plus why TikTok Shop is becoming critical for your business:

🛍️ The insane growth of TikTok Shop (one creator sold $6.9M for a single brand)
🧳 A Pretty Little Liars star just sold her luggage brand for $210M
💊 Alix Earle turns investor in a brand she actually uses

Plus: Disney partners with TikTok, YouTube opens UK shopping affiliates, and Instagram reveals a new logo 👇

🗓️ Quick Recap:

🛍️ The insane growth of TikTok Shop
💊 Alix Earle just became an investor in Cymbiotika
🎙️ Alex Cooper's media empire just hit a $500M valuation
🏰 Disney and TikTok just struck a first-of-its-kind deal
⚠️ Selena Gomez's startup is being sued for fraud
Meta holidays tips, YouTube opens UK shopping affiliates, and Instagram reveals a new logo…

And more…

Estimated read time: 2 minutes or less

📊 Did You Know?

The Pretty Little Liars star, Shay Mitchell built Béis into a $210M brand — and just sold 85% of it to Samsonite for $178.5M.

(Inc., 2026)

🛍️ The insane growth of TikTok Shop

A question for the brands and agencies reading this: are you already on TikTok Shop?

Here's why I'm asking:

It's become the most ROI-driven sales channel in the world in 2026, and the numbers are hard to believe:

📈 83% of TikTok Shop shoppers say they discovered a new product there; 70% discovered a new brand

🛒 TikTok Shop was ~2% of all US online retail in July 2026, up from ~1.2% a year earlier

👥 The number of creators generating sales on TikTok Shop grew 55% YoY in the UK

But are there real brand case studies? YES 👇️

➡️ Medicube surpassed $300M in TikTok Shop revenue with nearly 127,000 affiliate creators (growing 1,143% from 2024 to 2025).

data from clickanalytic.com

Its top creator, @skincarepronikki, drove $6.9M in revenue and sold 75.6K units. This post alone sold 4,000 products!!

@skincarepronikki
If you are using the Medicube Zero Pore Pads more than two times per week or the Medicube One Day Exosome Shot more than one time per week... See more

Other case studies? Yes 👇️

➡️ Made by Mitchell became the first UK business to generate £1M from a single TikTok Shop LIVE.

➡️ Tu Clothing hit 92% sell-through in one week — 64% of orders in the first 48 hours — starting with just 30 creators that organically grew to 200+.

⚠️ Here's the thing most brands are missing

→ You can now see exactly who's driving these numbers. Which affiliate creators sell best in your market. Which competitors generate the most sales in your country. Which creators promoted them. Which content actually drove revenue.

We just launched all of it on Click Analytic 👇️

→ Creator search — filter every TikTok Shop affiliate by category, region, size and sales. Shortlist people who actually sell.

→ Top sellers & brands leaderboards — see who's moving product right now. Catch rising creators before they get expensive.

→ Creator commerce profiles — full sales history, video vs. live split, brand collabs. Vet on results, not engagement rate.

→ Brand analytics — any shop's GMV, products and creator roster. Reverse-engineer a competitor's affiliate program.

💡 Want to test it for your marketing operations? Let's review it together and I'll show you how to power it for your business.

👉 Book a walkthrough here

🔔 Top Creator Stories

💊 Alix Earle became an investor in Cymbiotika

The creator with 14M followers took an equity stake in the supplement brand she's used for years, joining Kendall Jenner and Hailey Bieber as backers.

See why creators are becoming owners, not just promoters.

🔗 Know more →