Thursday, September 12

Top Creator News, Stories & Tips

Author

Paul Boulet
September 12, 2024

Hey, marketers & entrepreneurs,

A warm welcome to our 77 new subscribers. You’re joining a growing community of 15 884 active readers.

This week you’ll learn about:

The MOST authentic collab of 2024, why the NFL taps into influencers ahead of the new season, Target x fur-fluencers, and why turning off your comments is dangerous.

But also...

I’m sharing top 5 UGC creators on the Click Marketplace!

Want the latest updates? Keep scrolling!

Here’s what’s inside this edition 👇

🗓️ This week’s recap:

And more...

  Estimated read time: 2 minutes or less

📊 Did you know?

One in four creators said brands should ask for permission before sending a gifted product.

(Campaign Asia, 2024)

🤳 UGC Market

Looking to create UGC for your brand?

Here’s our top newest creators available on our marketplace:

Berenice M.,📍France/UK

Berenice is a French content creator based between France and the UK. She creates videos in both languages and specializes in travel, food, and fashion content. 

Tiago F.,📍UK

Tiago is a UGC content creator based in London. He focuses on aesthetic interior and home decor content.

Luke H.,📍UK

Luke is a UGC creator based in Manchester. He produces colourful fashion, travel and food content for other brands.

Kelly H.,📍UK

Kelly is an Instagram creator who shares her motherhood experience. She focuses on family and interior content.

Devin G., 📍US

Devin is a fashion content creator based in New Jersey. She partnered with brands like Revolve, House of CB, Mugler and more.

Use our UGC Marketplace to connect with +1,000 creators for less than $100 per content.

📰 Social Snapshot

😮 YouTube announces AI tools that put creators in control of their likeness

💸 Meta is buying viral filters from Sparks creators

🤝 Snapchat is adding sponsored snaps

📩 Instagram adds photo editing, sticker creation features in DMs

🧑‍💻TikTok is testing 'People Also Search For'

📺 LinkedIn launches in-feed video carousels

⭐️ Campaign of the week

It’s a 13-year-long collaboration...

Beauty brand Liz Earle recently partnered with Zoella.

And this is one of the most authentic collabs ever.

Let’s uncover why 👇

Zoella, an influencer with over 5M subscribers on YouTube, has been using Liz Earle products for more than a DECADE.

In her recent vlog (which garnered +500K views), she promoted the brand’s products again, showing clips from 2011 and 2017.

Why is this the perfect partnership? 🧐

And what can you learn from it:

1️⃣ Authenticity
Zoella has genuinely used the product for years.

Her followers won’t doubt the sincerity of this partnership.

It’s not an ad — it’s a recommendation.

2️⃣ Nostalgia
Zoella peaked in popularity around 2010.

This partnership brings heartwarming and nostalgic memories to all her fans.

3️⃣ Longevity of the product
Viewers will definitely recognize the quality of a product if someone uses it consistently for years without switching to alternatives.

What a powerful and persuasive collab ✨

Credit: Chloe Cockett

🔔 Top Creator Stories

NFL partners with 50 creators

The National Football League is expanding its influencer strategy, deploying over 50 creators to produce content.

The 2023 creator program earned NFL 153M impressions and 46.5M views.

Target teams up with influencers for a pet collection

Target is launching its first pet collection, partnering with 6 popular "fur-fluencers."

The retailer aims to connect with 70% of its shoppers.

Viewers don’t trust influencers who disable comments

The study found that viewers see influencers who disable comments as less likeable, leading to reduced engagement with promoted products.

🌟 Creator To Watch

This creator spent $41K on luxury bags. Just to destroy them 🧐

Meet Volkan Yilmaz (@tanner.leatherstein)

He dissects the most expensive bags to reveal whether luxury brands are truly worth their price tags.

Recently, Volkan opened the door for brands to challenge him.

Companies need to pay a $1000 fee and send a bag to be tested.

Brands like Coach, Teddy Blake, Berliner and more have already taken him up on the offer.

Volkan has built a loyal following by staying true to his principles.

Now, his TikTok boasts:

⬆️1.1M followers

⬆️12% monthly growth

⬆️300K average views per video

He also runs a YouTube channel (400K) and an Insta account (700K).

For brands, it’s a perfect boost opportunity from an opinion leader.

But only if they’re positive about the quality 😉

What did you think of today's insight?

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Need Help With Influencers?

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🔍 Find the perfect creators for your brand

📩 Mass contact and onboard over 100 creators per month

📢 Ensure constant promotion of your business

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And access our UGC Marketplace (post a project to +1,000 creators)

Want to learn more? Book a call with our team here

See you next week!