Thursday, September 11th

Top Creator News, Stories & Tips

Paul Boulet
September 11, 2025

Hey, marketers & entrepreneurs,

It’s Paul from Click Analytic 👋

A warm welcome to our 64 new subscribers. You’re joining a growing community of 55,710 marketers & founders building with creators every day.

Picking the right creator can make or break a campaign.
So I built a 4-tier system to help brands cut through the noise and choose creators who deliver.

With Q4 + Black Friday coming up, now’s the time to nail creator selection! Check my system below:

Plus:
🌍 Why Selena Gomez partnered with an Indian creator?
🎾 5 top creator campaigns from the US Open
📊 Adam Mosseri reveals what drives Reels performance
📈 TikTok hits 200M users in Europe

Let’s get into it 👇

🗓️ Quick Recap:

Selena Gomez’s Rare Beauty taps India via creator Ankush Bahuguna
Top creator campaigns at US Open 25
Rhode moves into Sephora shelves
🔍️ The Creator Selection Pyramid
Social Snapshot: TikTok hits 200M users in Europe, Mosseri reveals what drives Reels, Threads pushes creators, LinkedIn adds post insights + more!

And more…

Estimated read time: 3 minutes or less

📊 Did you know?

Only 4% of creators make more than $100,000 a year.

(InBeat, 2025)

🔔 Top Creator Stories

🇮🇳 Selena Gomez’s Rare Beauty taps India via creator Ankush Bahuguna

1.5M+ followers on his beauty account. 8% engagement. 2M+ Reel views on average. Perfect fit to unlock Rare Beauty’s growth in India.

🔗 Full story

🎾 US Open 2025: creators everywhere

From Coco Gauff’s smoothie collab with Naked Juice to foodie and fashion influencers courtside, the Open turned into a full-on creator stage.

🔗 See the campaigns

🧴 Rhode moves into Sephora shelves

Hailey Bieber’s Rhode takes its viral skincare to Sephora → proof that online buzz can drive offline success.

🔗 Read more

🔍️ The Creator Selection Pyramid

If you’ve ever said,
"We spent $$$ and the collab didn’t work..."
…this one's for you.

I’ve seen too many brands focus on follower count or aesthetic alone.

So here’s a 4-tier system I use with teams running UGC, paid, or affiliate campaigns to pick winners every time 👇

Tier 1: Core Criteria (Non-negotiables)

Start with the obvious:
📍 Location
📈 Follower count
📅 Posting frequency
🎞️ Content formats (Reels, TikToks, YouTube Shorts)

💡 You’d be surprised how many teams skip this and wonder why they’re getting no ROI

Tier 2: Goal-Linked Metrics

Match the creator to your campaign objective:
🧠 Awareness? → Look at views & reach
🛒 Conversions? → Check engagement rates & audience location

💡 Always verify: does their audience actually match your market?

Tier 3: Context & Creator Type

Numbers aren’t enough. You need fit.
Read their bio. Watch a few posts.
Scan for tone, language, content themes.

💡 Bonus: Use lookalike search to find creators that match past top performers.

Tier 4: Bonus Signals

These are small—but make your life easier:
📧 Public email
📱 Multi-platform presence
📌 UGC-friendly tags
🤝 Past brand collabs

✅ UGC Campaigns? Prioritize content quality.
✅ Awareness? Prioritize reach.
✅ Conversion? Prioritize engagement & trust.

This framework works whether you’re running a 1-off collab or scaling an ambassador program.

Want help building your list of ideal creators?

→ Watch a 45-second demo here

→ or email TRIAL to [email protected] for one month free.

📱 Social Snapshot

What did you think of today's insight?

Help me make the next insights 📈 even more useful ✅

More insights, case studies & campaign breakdowns coming next week.

Until then → keep building, keep testing, and create moments worth sharing.

— Paul from Click Analytic