Thursday, October 9th

Top Creator News, Stories & Tips

Author

Paul Boulet
October 09, 2025

Hey, marketers & entrepreneurs,

It’s Paul from Click Analytic 👋

A warm welcome to our 63 new subscribers. You’re joining a growing community of 56,012 marketers & founders building with creators every day.

This week, I’m sharing some cool topics:

🎬 The creator turning TikTok into a TV show
🧠 Big creator economy moves: Instagram Rings, AI scraping, Alex Cooper’s new agency
📲 The latest social updates from Instagram, YouTube & Threads you need to know

Let’s go?

Check full recap below👇

🗓️ Quick Recap:

And more…

  Estimated read time: 2 minutes or less

📊 Did you know?

Influencer-led short videos drive 53% more effectiveness for awareness campaigns — outperforming standard brand ads by a wide margin.

(AnyMind, 2025)

🔔 Top Creator Stories

How this creator earns 6 figures without brand deals

Gabriella Gomez makes over $100K a year streaming on TikTok Live with no sponsorships, no agencies.

She built an audience of 345K followers and regularly pulls 2K+ concurrent viewers. Her secret?

Instagram introduces “Rings” : its first-ever creator award

A new recognition system celebrating creators who shape culture on the platform. Think Oscars, but for Instagram content.

Alex Cooper launches Unwell Agency

The podcast star expands into creative services, helping brands tap her audience-first playbook — blurring lines between talent, creator, and agency.

Creators vs AI scraping

With AI bots increasingly pulling from social feeds, creators worry about their work being used without credit / or pay. Expect lawsuits, protections, and maybe new licensing deals.

🎬️ Why brands are fighting for The Group Chat

Brands aren’t just buying ads anymore… they’re fighting for screen time inside TikTok’s favorite “TV show.”

“The Group Chat”, created by Sydney Jo Robinson, is a comedy series where she plays every character in a fake reality show.

It’s pulled 160M+ views across 3 seasons.

Why it matters for marketers?

Gen Z treats TikTok shows like their prime time.

If this is TV for the next generation, then The Group Chat’s “commercial breaks” are the new Super Bowl ads, just cheaper and more interactive.

Every few episodes, Sydney drops an actual commercial break — labeled, honest, and hilarious.

And it works:
🍕 Domino’s pulled 5.4M views vs Mint Mobile’s 400K studio-style ad.
🏨 Hilton & Tripadvisor co-funded Season 3 in Costa Rica — ~11% engagement.
💇‍♀️ Pantene, Azazie and others have joined in.

@thatgirlsydjo

@hilton taking the trip out the chat #HiltonPartner #waldorfastoriacostarica #thegroupchat #groupchat

Why it wins:


1️⃣ Feels like real TV for Gen Z — bingeable & authentic
2️⃣ Ads blend into the story — not interrupt it
3️⃣ Fans trust her transparency (and brands get better data)

Sydney Jo turned influencer marketing into episodic storytelling — and proved that honesty is the new production value.

📊 Explore her full audience & performance data → See Insights


👉 Want to find creators like her for your brand? Try it on clickanalytic.com

📱 Social Snapshot

🛍️ ChatGPT adds in-app shopping → buy directly from Etsy & Shopify stores

🎶 Universal secretly launched a new in-house agency to manage creator deals

📈 Threads is on track to surpass X in active users

💘 Facebook Dating adds features to fight swipe fatigue

🧩 Instagram adds new “Add Yours” sticker variation

📊 Instagram testing exportable PDF performance summaries

🔍 Facebook adds topic search + friend likes to Reels

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More insights, case studies & campaign breakdowns coming next week.

Until then → keep building, keep testing, and create moments worth sharing.

— Paul from Click Analytic

See you next week!