Thursday, October 31st

Hey, marketers & entrepreneurs,

A warm welcome to our 757 new subscribers. You’re joining a growing community of 19,021 active readers.

This week, it’s “almost” all about Halloween 🎃🎃🎃

• How can you increase sales with influencers during Halloween?

• Top Instagram Influencers to Follow for Halloween

But we’ll also cover some special topics:

• Influencers risking their lives for clicks during Hurricane

• 1 week until Election Day in the US - what’s the role of influencers?

• 🎃 Instagram Announces Halloween-Themed Activations

And more.

Want the latest updates? Keep scrolling!

Here’s what’s inside this edition: 👇

🗓️ Quick Recap

• Spook Up The Sales: Using Influencers For Halloween

• Top 15 Halloween influencers

• The influencers risking death for hurricane clicks

• Forbes TOP Creators 2024

• How influencers get paid big bucks to court your vote

  • LinkedIn hit with $335M fine

And more…

  Estimated read time: 2 minutes or less

70% of influencer marketing ROI comes from in-store purchases rather than online

(Home of direct Commerce, 2024)

😍 For brands, seasonal campaigns is an effective strategy for attracting new customers and pushing sales.

With 35% of consumers seeking Halloween inspiration online and 31% of millennials willing to spend more on this holiday than any other, social media becomes essential during October 🗓️ 

But it’s also a great marketing opportunity ⬇️ 

#Halloween on TikTok has already generated 180.6bn views!

• #HalloweenMakeup = 11.7bn views

• #HalloweenCostume = 10.6bn views

• #HalloweenDecor = 3.6bn views

And here, influencers can become your secret weapon.

Let’s learn how brands are leveraging creators for the spooky season 👇️ 

1️⃣ Fashion

Customers spend an average of $31.05 each on Halloween clothing.

That’s why Halloween is a perfect activation opportunity for brands.

Look at what ASOS did:

They incorporated influencers to wear their clothes and tailored the campaign to the Halloween theme!

The video alone generated 1.7 million views, compared to their average of 250K:

2️⃣ Beauty

One of the most widely adopted tactics for influencer campaigns within the beauty industry is to post Halloween-themed looks, makeup tutorials or competitions.

Let’s look at NYX Cosmetics:

🎃 NYX usually leverages creators to push products through makeup challenges.

For their recent Halloween challenge, "Mon-Star Bash" (where participants create makeup looks inspired by Universal monsters),

NYX partnered with influencers like Landon Barker, Reginae Carter, DJ Phoenix Brown, and Grace McKagan.

The challenge generated over 400 posts and more than 7M likes!

@fer.jalil

Llegó Halloween?😏 #NYXCosmeticsPartner #NyxCosmetics_Mx #NYXCosmeticsxUniversalMonsters #TutorialDeMaquillaje #publicidad #Halloween #d... See more

3️⃣ DIY and Crafts

Halloween is a huge deal for DIY fans!

Just about any brand can hop on this trend by teaming up with crafty content creators.

🤔Think about it: influencers can make your feed pop with eye-catching posts of your products, or even drop a “how-to” reel that links back to your website.

Take Angel Soft’s 2023 Halloween campaign, for example 🧻 

They brought in celeb mom-fluencers like Micah Enriquez, Shannon Doherty, and Joy Green to wrap their kids up as toilet paper mummies.

Sounds rather… strange?

But it was a hit! 😱 

💵 Angel Soft even threw in a contest, letting people post their own mummy costumes for a shot at a $500 gift card.

So, what made this campaign work?

Angel Soft nailed a common parenting struggle—last-minute costume fixes.

By teaming up with mom-fluencers, they made the content relatable and got it right in front of their target audience.

makeitwithmicah

View more on Instagram

4️⃣ Streaming services

Paramount Plus is all about giving viewers endless streaming options—from TV shows and movies to exclusive originals from Paramount Pictures and CBS.

😱 Get ready to scream... was the tagline for their Halloween influencer campaign in 2022, and they went big.

Paramount Plus teamed up with a killer mix of TikTok creators:

They included makeup artists, parents, cosplayers, and horror fans.

The goal?

To show off all the Halloween-themed movies people could binge on the platform during spooky season 🎬️ 

Influencers didn’t hold back.

Parenting influencers were all over it, sharing costume ideas and family-friendly movie picks perfect for a safe, spooky night in 👪️ 

@connorckern

#AD This Halloween get ready to screem with Paramount+, With so many new titles added & So many favourites already on there, We all get to... See more

Why it worked?

Paramount Plus nailed it by setting clear goals, knowing exactly who they wanted to reach, and partnering with creators who fit their vibe.

So, what are the takeaways?

1️⃣ Define clear goals: Establish what you want to achieve with the campaign, whether it’s brand awareness, driving sales, or increasing social media engagement.

2️⃣ Choose the right influencers: Collaborate with influencers who align with your brand ethos and have a genuine connection to campaigns you’re launching. Mix it up with different types of creators, such as makeup artists, lifestyle influencers, and parents.

3️⃣ Use multiple platforms: Use a variety of social media platforms, including TikTok, Instagram, and YouTube, to reach different segments of your audience.

4️⃣ Offer value: Provide followers with something beneficial, like costume inspiration, fun DIY projects, or exclusive discounts on Halloween-themed products.

Want to learn how to work with influencers effectively?

We know exactly how to help.

→ Book a call with our CEO, Paul

He’ll analyze your brand from top to bottom…

And develop a comprehensive influencer strategy that actually works.

(Psst, it’s free!)

🚨 Limited spots are available for November, so don’t miss your chance to book a call now!

📰 Social Snapshot

See you next week!