Thursday, October 30th

Top Creator News, Stories & Tips

Author

Paul Boulet
October 30, 2025

Hey, marketers & entrepreneurs,

It’s Paul from Click Analytic 👋

Happy Halloween 🎃 🎃 🎃 hope your campaigns are bringing more treats than tricks this week.

And a warm welcome to our 45 new subscribers. You’re joining a growing community of 56,139 marketers & founders building with creators every day.

This week multiple crazy growth stories to copy:
💄 How Victoria’s Secret rebuilt its empire through creators
🛍 Sephora bets on 1,000 creator storefronts
🎮 e.l.f. Cosmetics jumps on Twitch shopping
👑 And what Steven Bartlett’s next move means for the creator economy 👇

🗓️ Quick Recap:

And more…

  Estimated read time: 2 minutes or less

📊 Did you know?

62.4% of UK social media users engage with creator or influencer content.

(eMarketer, 2025)

💡 Victoria’s Secret’s Creator Comeback

Once the biggest lingerie brand in the world… then it crashed.
❌ Sales down $2.5 billion
❌ Market share cut by two-thirds
❌ Fashion show canceled and brand reputation in free fall.

Fast-forward to 2025 — and Victoria’s Secret is everywhere again.

@valegenta

Today was a dream and nobody can say other wise. Thank you @Victoria’s Secret 🥹💓🥹💓 #victoriassecretfashionshow #vsfashionshow #VS


💥 The show streamed on TikTok, YouTube, and Prime Video
💥 Creators like Angel Reese and Quenlin Blackwell walked the runway
💥 Billions of views. Millions of engagements. A total brand reset.

In our new breakdown, we’ll show you how they did it —
from creator strategy and inclusivity, to the data-backed systems behind their comeback.

 

🔔 Top Creator Stories

Sephora now has 1,000 creator storefronts

The retailer’s affiliate program exploded! Giving creators their own digital shelves, personalized picks, and commission on sales. The new “store front era” could redefine affiliate marketing.

e.l.f. Cosmetics tests Twitch’s new livestream

The Gen Z favorite became the first brand to try Twitch’s new ad format — turning streams into real-time storefronts.

Steven Bartlett wants to build the “Disney of the creator economy”

After securing a $425 million valuation for his media group, Bartlett says he’s building a global entertainment ecosystem powered by creators — from podcasts to product lines.

🎛️ Instagram lets users tune their Reels algorithm

Adam Mosseri just announced a new feature that lets users add or remove topics to personalize their Reels feed — giving people more control over what they see.


For marketers, this means Reels will become even more interest-driven.

If your content doesn’t clearly match user-selected topics, your reach could shrink fast.


→ Time to double-down on niche relevance and strong creative hooks.

📱 Social Snapshot

💰 Creators on TikTok can now keep up to 90% of their subscription earnings.

🤖 TikTok’s new AI tools make editing and posting faster.

🚫 Meta launched £2.99 ad-free subscriptions in the UK - ciao ads!

👻 Threads adds Ghost Posts that vanish after 24 hours.

📌 Pinterest upgrades boards with smarter AI recommendations.

🕒 Instagram now shows your full Reels watch history.

✏️ You can now draw in DMs on Instagram.

🏡 Airbnb adds new social travel features for shared experiences.

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That’s it for this week 👊
Next Thursday, I’ll break down the most effective creator campaign formats of Q4 — based on 200+ brand case studies from Click Analytic data.

Until then → keep testing, keep building, and stay creator-first.

— Paul from Click Analytic

See you next week!