Thursday, November 27th

📊 Did you know?

Creator ad spend is growing 400% faster than the rest of digital media — hitting $37B in 2025.

(IAB, 2025)

💰 How to Generate Sales With TikTok in Q4

If I had to choose one channel to drive end-of-the-year sales, I wouldn’t pick Meta, Google, or email.

I’d pick TikTok creators.

TikTok’s latest report shows creator-led content drives 70% higher CTR and 159% higher engagement than traditional ads.

CRAZY.

And TikTok also shared the exact formula behind those results.

I simplified it into 5 strategies you can apply today:

1️⃣ Discovery = Sales

People don’t shop after thinking, they shop after seeing.
26% of users bought (or plan to buy) products they first discovered on TikTok.

💡 What to do: Seed creators who match your audience and let them tell the story their way.

2️⃣ Creators = Trust

78% of holiday shoppers trust brands they saw through creators.

If your message comes from a brand, it's marketing ❌ 

If it comes from a person, it's truth ✅ 

@bymyakae

In the “Black Friday Levi’s” List on my amzn s/f! 👀✨ If you don’t already own a pair, now is the time to grab yourself one. You won’t regr... See more

💡 What to do: Use real creators, real demos, and real reactions to drive trust fast.

3️⃣ Ride Trends, Don’t Fight Them

Holiday themes explode:

• +407% searches for matching pajamas

• +141% #christmaspajamas

• +29% baking content (Nov → Dec)

If you’re not trend-anchored, you’re invisible.

💡 What to do: Align products with trend waves to increase visibility and conversions.

4️⃣ Shop the Story

Shoppable content isn’t optional.
“Tap to shop” must be part of the narrative, not a CTA slapped at the end.

💡 What to do: Integrate “shop moments” as plot twists, not ads.

5️⃣ Make It TikTok-Native

TikTok warns that “ad vibes” kill performance.

For ex. Gift guides, “things I bought,” unboxings etc. outperform standalone product showcases.

@bymichellelei

Last minute but practical Amazon gift ideas for anyone on your list! 🎁❤️ Find everything on my amäz0n! #amazonfinds #amazon #giftideas #am... See more

💡 What to do: TikTok users want ideas, not ads.

BONUS

Urgency still wins.
Drops. Flash. Limited editions.
Black Friday is a psychology play, not a price play.

If Meta is intent-based, TikTok is desire-based.
Desire converts faster.

Want help applying this to your brand?

I’m opening a few free strategy calls next week where we will:

🔎 Find TikTok creators who match your audience
🕵️ Break down what your competitors are doing on TikTok
🎯 Build a plug-and-play TikTok strategy you can execute immediately

Book your slot here and let’s do it together 👇
➡️ Book a strategy call 

🔔 Top Creator Stories

📌 TikTok added a Bulletin Board so creators can share updates and drops.

🧠 TikTok now lets users limit AI content in their feeds.

🎥 Instagram is testing 20-minute Reels with selected creators.

#️⃣ Instagram is testing a limit of 3–5 hashtags per post.

🌍 X now shows an account location for every profile.

🛡️ Facebook launched Content Protection to guard creator posts from copycats.

👻 Snapchat shared how brands can convert holiday shoppers.

🔍 LinkedIn added AI conversational search to speed up insights.

💬 YouTube is testing direct messages for shared clips.

🎬 YouTube hosted Creator Premieres with brands like LVMH and Verizon.