Thursday, November 21

Top Creator News, Stories & Tips

Paul Boulet
November 21, 2024

Hey, marketers & entrepreneurs,

A warm welcome to our 633 new subscribers. You’re joining a growing community of 20,840 active readers.

This week, you’ll learn about:

→ How did Crocs get 25M views by partnering with dog creators?!

→ Why are influencer agencies betting big on content studios?

But that’s not all!

I am also sharing a list of TOP moms creators on TikTok (SPECIAL Black Friday)

Want the latest updates? Keep scrolling!

Here’s what’s inside this edition: 👇

How Crocs Captured 11M Hearts With Tiny Shoes for Paws
Visa recognises creators as small businesses
Why influencer agencies are betting big on content studios
Top moms on TikTok ranking
Influencers as Investors
- Meta to launch ads on threads in early 2025

And more…

Estimated read time: 2 minutes or less

📊 Did you know?

34% growth in video uploads on LinkedIn year-over-year as the platform makes a big play for creators

(Adweek, 2024)

Planning to work with influencers or UGC creators in 2025?

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You get:

70% off on ALL our Yearly Plans
Save $1500+ on your plan
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🐊 How Crocs got 25M views by partnering with dogs

Humans have long adored the comfort and colours of Crocs,

But guess what?

Now, the iconic brand is stepping into paw-sitive territory 🐾

Crocs announced the launch of Pet Crocs!

This is the result of a genius collaboration with BARK, the masterminds behind fun pet toys 🐱

The inspiration?

Years of fan requests for dog-sized Crocs and a flood of photos featuring pets rocking human Crocs.

The people have spoken—and Crocs listened ⬇️

@winstonthefrenchiee_
This is how its going… 😅🤣 Crocs arw from @wagwear use code NYCWINSTON #petsoftiktok #dogsoftiktokviral #frenchiesoftiktok #frenchbulldog #... See more

Why is it smart?👇️

Think from a marketing perspective:

▶️ According to recent research, pet influencers can drive higher engagement and willingness to buy compared to human influencers

(+ conversions)

▶️ Audiences perceive pets as more relatable and less commercialized

(+ loyalty)

▶️ Studies found that even individuals without pets still enjoy pet influencer content

(+ reach)

📊 And the result for Crocs?

As Click Analytic platform found, content with the #dogcrocs hashtag was posted by 130 creators (both macro and micro).

And it's still growing!

People are buying matching Crocs for themselves and their dogs, filming their funny walking and more 😆

@brodiethatdood
I think she likes them… Maybe I should start a new series, “Angry Golden Retriever Reviews.” 😡🐶 @Crocs #dogcrocs #goldenretriever #dogdad

Collectively, Crocs’ audience reached over 11M people!

The most popular videos generated up to 25M views 🤯

Do you feel the reach of this campaign? 👀

Crocs’ TikTok page saw a spike of +14% in followers this month (that’s +120K followers).

And yes, the collection was sold out in 1 day only.

Lesson for brands? ⬇️

Think outside the box.

At first glance, what do pet influencers have to do with footwear?

But if you research deeper, it’s a goldmine to reach your target audience.