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- Thursday, November 14
Thursday, November 14
Top Creator News, Stories & Tips
Paul Boulet
November 14, 2024
Hey, marketers & entrepreneurs,
A warm welcome to our 322 new subscribers. You’re joining a growing community of 20,207 active readers.
This week, you’ll learn about:
How did Timothée Chalamet's look-alike contest turn into a marking win?
How did Harris win the TikTok wars but not the Election?
But that’s not all!
I’m also sharing a list of TOP micro reels influencers to follow for Black Friday!
Want the latest updates? Keep scrolling!
Here’s what’s inside this edition: 👇
🗓️ Quick Recap:
And more…
Estimated read time: 2 minutes or less
📊 Did you know?
50% of all affiliate transactions are now driven by creators
(Avi Gandhi, 2024)
😯 How Mcobeauty turned the Timothée Chalamet Look-Alike Contest into a marketing win
Even the most social-savvy marketers can’t always predict what will blow up 🤯
But MCoBeauty did!
Gabe Gomez, head of social at MCoBeauty, saw a post on X featuring a flyer of a Timothée Chalamet look-alike contest and…
He spotted a huge opportunity 👀
The Australian beauty brand is known for its ‘dupes’ of luxury beauty products.
And now, they entered the competition with a ‘dupe’ of the actor 👨🎨
And guess what?
Real Timothée showed up at the event!
@jadiecakes_ timothee chalamet at his lookalike contest 😭😭 #timotheechalamet
This video alone generated over 5M views!
Activating at the look-alike contest was MCoBeauty’s way of tapping into Gen Z’s love for pop culture and entertainment 🙂
And the results for the brand?
+57% growth in followers on TikTok over the last 30 days,
+20% growth on Instagram,
It was not only about promoting makeup!
🙈 Most of the people engaging with MCoBeauty and their Chalamet look-alike were likely discovering the brand for the first time.
“If you’re going to a beauty event, you might blend in—but if you're going to a look-alike content, you may very well stand out,” Meridith Rojas said, MCoBeauty’s CMO.
👀 And that’s how you get attention from future customers!
At the Chalamet competition, Ekholm interviewed roughly 20 people about their makeup routines and asked the most important question:
🎤 Whether they would want “cheekbones as snatched as Timothée’s” or not?
He also handed out “a few hundred” of the brand’s contour sticks—the product the MCoBeauty team had used to highlight Ekholm’s cheekbones (and give him a “Timothée-certified jawline”) 🕺
Being part of pop culture moments is key for brands trying to connect with Gen Z.
Instead of forcing a campaign to go viral, smart brands know how to “show up” at the right time and place❤️🔥
Ekholm didn’t win the contest,
BUT!
His TikTok post, sponsored by MCoBeauty, became a fan favorite, earning him the “people’s choice” title 👏
How can we get YOUR brand visibility with influencers?
It’s not hard, but it takes time…
You need the right strategy…
Finding the right influencers…
But we can help!
Paul was recently on Swiss TV to explain the benefits of influencers for businesses.
He worked on +200 successful influencer campaigns
And helped brands generate $$$$$ with influencers.
How will it go on the call?
He’ll analyze your brand from top to bottom…
And develop a comprehensive influencer strategy that actually works.
(Psst, it’s free!)
🚨 Just a few spots are still available for November, so don’t miss your chance to book a call now!
🔔 Top Creator Stories
 | Target launches influencer platformTarget has launched a platform that allows influencers to directly promote Target products. |
How Harris won at TikTok but lost the electionDespite a viral TikTok campaign, Kamala Harris’s social media success didn’t convert to Election Day votes. Why? |  |
TOP micro reels influencersClick Analytic has compiled a list of the TOP micro Reels influencers to partner with during Black Friday The ranking includes creators with: +5% eng. rate +10% growth in the last 6 months +100K average Reels views And more! |  |
Influencer marketing benefits and disadvantagesWhat are the benefits and disadvantages of influencer marketing? And is it really worth it? |  |
📱 Social Snapshot
😆 Instagram expands boosting to include more post types
🇨🇦 Canada shuts down TikTok over national security risks
🎉 YouTube enables shorts creators to request brand partnerships
🤳 TikTok is becoming a job board for Gen Z
🫠 YouTube is testing Data Stories, a new analytics tool for creators
📸 Instagram adds DM filters to assist creators
What did you think of today's insight?Help me make the next insights 📈 even more useful ✅ |