Thursday, May 9

Top Creator News, Stories & Tips

Hey, marketers & entrepreneurs,

A warm welcome to our 702 new subscribers. You’re joining a growing community of 6165 active readers.

This week's biggest event? THE MET GALA!!

But that’s not all: Taylor Swift made a brand sold out in 3sec 🤯 and Kendall Jenner did a CRAZY collab with Tommy Hilfiger…

Also, I'm sharing some insights: Email vs. DMs for Influencer Outreach

Ready? Let’s roll 👇

🗓️ This week’s recap:

And more...

  Estimated read time: 2 minutes or less

📊 Did you know?

87% of Gen Z are more likely to buy from brands that partner with influencers beyond social media.

(Sprout Social, 2024)

🚀 Influencer Outreach: Email vs. DMs

Recently, I asked my network on LinkedIn if they prefer using emails or DMs when contacting influencers. The results were impressive 👇

Struggling with email vs DM for influencer outreach?

My new guide has the answer!

🔔 Top Creator Stories

Taylor Swift boosted this brand’s sales by 700%

What happens when Taylor Swift briefly wears a lavender skort in a viral short video?

Popflex went VIRAL 🚀

  • 31,000 new followers

  • +10,000 skirts ordered on pre-sales

  • All skirts were sold in 15 minutes

Kendall Jenner x Tommy Hilfiger

Imagine Kendall Jenner at 280 mph with Lewis Hamilton driving…

This is Tommy Hilfiger's latest brand activation.

🏎️ Result? 2.4M views!

Instagram’s latest update helps nano creators

Instagram recently announced a HUGE update to its feed algorithm!

And it will boost small creators like never before.

How? Original Content.

Mr Beast breaks up with his manager

Jimmy Donaldson is taking increasing control over his business and told Night that it would "no longer be his primary talent-management agency”.

Shocking news 😲

🌟 Creator To Watch

This year's Met Gala wasn't just about established celebrities – fashion's newest power players, influencers, made a splash on the red carpet!

Here are 3 creators who turned heads:

—> Emma Chamberlain (15.3M followers)

—> Wisdom Kaye (11M followers)

—> Haley Baylee (5.7M followers)

Want to learn more about these trendsetters?

📰 Industry Updates

😍Instagram wants to bring #Highfashiontwitter to Threads at the Met Gala

📈 Pinterest Sees Solid User Growth in Q1

🤖 Pinterest says its AI-powered collages are now more engaging than Pins

 🧐 Snapchat introduces new features

 😮 UMG and TikTok have announced a new licensing agreement

 🚀 LinkedIn Launches In-Stream Games With Competitive User Rankings

💼 Industry Careers

🇬🇧Influencer & Partnerships Manager / Astrid & Miyu

 🇬🇧 Brand Partnership Manager / Barbour 

🇬🇧 Influencer Talent Manager / 84 World

🇬🇧 Social Media Manager - Luxury / Frasers Group

🇳🇱 Social Media Manager / G-Star RAW 

🇩🇪 Director, Influencer Partnerships - DACH / Athletic Greens 

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See you next week!