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- Thursday, May 30
Thursday, May 30
Top Creator News, Stories & Tips
Paul Boulet
May 30, 2024
Hey, marketers & entrepreneurs,
A warm welcome to our 687 new subscribers. You’re joining a growing community of 8424 active readers.
This week was full of epic news in the creator space!
A Formula 1 driver launched his ice cream brand, +50 influencers promoted Hungary, and Grace Beverley is in BIG trouble for promoting her brand.
But also...
→ I’m sharing a breakdown on influencer whitelisting!
Check it out!
Curious? Scroll down! 👇
🗓️ This week’s recap:
And more...
Estimated read time: 2 minutes or less
🧐 What is Influencer Whitelisting?
It’s a secret tool used by pro marketers.
According to recent reports, it performs 20-50% better than Traditional Social Media Ads.
How does it work? Which influencers are a good fit for this? How does it differ from traditional ads?
Here’s my full breakdown 👇
📊 Did you know?
Gen Z accounts for 20% of all luxury purchases globally
(RetailBoss, 2024)
📰 Social Snapshot (key updates)
🤩TikTok Launches ‘TikTok Studio’ Management Platform for Creators
😳 TikTok To Lay Off Hundreds Of Employees
🧐 Instagram Tests Recent Stories Highlights on User Profiles
🔝Instagram Chief Says Post Share Rates Are Now a Key Driver of Reach
🤔 Elon Musk Says X Now Has 600M Monthly Active Users
😮 X Is Hiding Post Likes for All Users
🚀 Now, Shopify syncs with YouTube Shopping
🔔 Top Creator Stories
HUGE influencer campaign for Hungarian TourismRecently, the Hungarian Tourism Agency hosted a “Budapest Influencer Trip.” They invited +50 creators to Hungary, including social media stars. Creators reached over 331M people through platforms in one weekend 🤯 Learn more about the campaign: |  |
 | Alert NEW brand ambassadorsThe newest brand ambassadors of May 2024 are in!!
And 6 more: |
Charles Leclerc launches his own ice cream brandNot only did he win the Monaco Grand Prix, but he also launched his own business. Formula 1 driver announces his latest low-calorie venture, LEC. |  |
 | DEBATE: Did Grace Beverley break the advert rules?According to ASA → IG star Grace Beverley broke advertising rules with six posts promoting her own brand. The situation sparked a debate 😳 |
🌟 Creator To Watch
Alix Earle recently became an investor in Poppi drinks!
She’s one of the most influential creators in the world and built huge exposure to Poppi at the latest Coachella event. She exploded onto social media with her infectious energy and down-to-earth vibes:
—>3.6M followers on Instagram
—> 6.7M followers on TikTok
—> 3.7M views per Reel or TikTok videos
Let’s review her profile and last collabs 👇
💼 Industry Careers
🇳🇱 Senior Influencer Manager / VaynerMedia LLC
🇳🇱 Social Media Community Manager / Mollie
🇫🇷 Global PR & Influence Director / Polène Paris
🇫🇷 Social Media Manager France / Fanatics
🇨🇭Influencer Project Leader / Longines Watch Co
What did you think of today's insight?Help me make the next insights 📈 even more useful ✅ |
See you next week!
