Thursday, May 23

Top Creator News, Stories & Tips

Paul Boulet
May 23, 2024

Hey, marketers & entrepreneurs,

A warm welcome to our 644 new subscribers. You’re joining a growing community of 7026 active readers.

This week, it’s all about epic collabs:

Federer & Nadal reunite for Louis Vuitton campaign, NEW TikTok trend, and Scarlett Johansson is suing OpenAI 🧐?!!

But also…

→ Check out our FREE engagement rate calculator!

Curious? Scroll down! 👇

🗓️ This week’s recap:

Scarlett Johansson suing OpenAI?!!
Louis Vuitton x Federer and Nadal
Female athletes — the most effective influencers
🚨 Trend Alert: Brands are looking for a man in finance
Clash between an Influencer and a restaurant
Creator to watch: Anna Sheri
5 new jobs in the creator space

And more...

Estimated read time: 2 minutes or less

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📊 Did you know?

79% of marketers prefer investing in Instagram for user acquisition over TikTok.

(MarketingDive, 2024)

📰 Social Snapshot (key updates)

👩 Scarlett Johansson suing OpenAI?!!

😳 TikTok tests 60-minute video uploads

🧐 Threads is seeing more daily users in the US than X

🚫 Instagram seem to be trying to filter out spam/bot followers

🤖 LinkedIn adds labels for AI generated content

😮 TikTok launches fan spotlight feature

🧪 Instagram tests recent stories highlights on user profiles

🔔 Top Creator Stories

Louis Vuitton x Federer & Nadal

Roger Federer and Rafael Nadal reunite in Louis Vuitton's “Core Value” campaign.

The Reels video already got +6.4M views 🫨

Learn more about the campaign:

🔗 Full story here

Female athletes = the most effective influencers

Female athletes appear to be the most effective influencers in 2024.

Recognising this, brands are investing in them like never before:

Skims x Candace Parker
Nike x Caitlin Clark

Why?

🔗 Full Story Here

🚨New Trend: Brands are looking for a man in finance

There is a new trend on TikTok…

Now, brands are jumping on the opportunity.

Boni’s video introducing the now-viral song to TikTok has amassed nearly 20M views.

Don’t miss the trend!

🔗 Full story here

Clash between a restaurant and a creator 🥊

Jamieson May tried to expose a restaurant after it bluntly refused to work with her.

Instead, she faced a HUGE backlash by the audience.

🔗 Full story here

🌟 Creator To Watch

🔍 Meet Anna Sheri 🔍

THE beauty creator to follow in the UK!!

—> 1.3M avg. Reels Views

—> 9.5% eng. rate on Instagram.

—> Her audience has grown by 148.23%

—> Previous collabs with L’Oréal Paris, Estee Lauder, Jimmy Choo etc.

Why does her content work?

💼 Industry Careers

🇬🇧Marketing Manager- Europe / Formula 1

🇬🇧 Influencer Marketing Manager / Saint and Sofia

🇬🇧 Influencer Marketing Coordinator (FTC) / Freddie's Flowers

🇺🇸 Director, Global Influencer Strategy & Talent Relations / Sol de Janeiro

🇳🇱 NL Senior Influencer Marketing Manager (Global) / Publicis Groupe

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