Thursday, May 2

Top Creator News, Stories & Tips

Author

Paul Boulet
May 02, 2024

Hey, marketers & entrepreneurs,

A warm welcome to our 205 new subscribers. You’re joining a growing community of 5263 active readers.

The influencer marketing world is buzzing this week:

Kendall Jenner teams up with Emma Chamberlain, Snapchat bets BIG on creators, and Gisou sends crazy mini-fridge PR packages.

But also, I have a surprise for you 🎁

Exciting? Scroll down!

Table of Contents

And more...

  Estimated read time: 3 minutes or less

📊 Did you know?

Last year, UK companies spent £820M on influencers.

(wearesocial.com, 2024)

🎁 5 spots available!

!SURPRISE! In May, you can benefit from a 30min strategy session with Paul, founder of Click Analytic.

About: Paul worked on +100 influencer campaigns for top DTC brands and built strategies that generated thousands of dollars in sales.

What you’ll gain from this strategy:

  • In-depth social media business review

  • Proven email templates for an 80% response rate from creators

  • Essential contract templates

  • Curated influencer lists to elevate your brand

Only 5 spots are still available - don’t miss it!

🔔 Top Creator Stories

Kendall Jenner x Emma Chamberlain

The mega influencers are bringing Chamberlain Coffee and 818 Tequila together for a new espresso martini kit.

This is THE COLLAB of the week 🌟

Snapchat bets big on creators

New strategic deals with top agencies, exclusive features, and crazy revenue growth in Q1…

Snapchat is now focusing on creators to grow their business.

Take a look at their recent initiatives:

TOP brand ambassadors April 2024

Last week, we spotted some huge brand deals:

  • Jack Grealish x Pepsi

  • Sabrina Bahsoon x MAC Cosmetics

  • Naomi Osaka x Bobbie

And more…

Marketing strategy behind Poppi

Recently, Poppi launched vibrant branded sweatsuits to build brand awareness.

And they used creators ✨

Discover Poppi's recipe for social media success:

🤔 Share your opinion:

What's your main objective with influencers in 2024?

Login or Subscribe to participate in polls.

🌟 Campaign Highlight

Gisou PR fridge takes over TikTok

Gisou hit a goldmine with influencers by sending out luxurious mini-fridges filled with their haircare products.

The results are epic: 10M+ collective views and a wave of TikTok users desperately wanting their own Gisou fridge.

Beauty influencers like Adorable Caro, Anna Astrup, Alva Blomdahl, Larissa Marielle, and Hanna Schönberg all received the gift.

Why can we learn from Gisou? 🔥

—> FOMO is key. It drives excitement and desire for the brand.

—> This unique approach sparked a mini-trend on TikTok, with tons of UGC talking about Gisou (great organic boost).

→ Doing seeding, YES, but only if you can make it special. BE CREATIVE!

📰 Industry Updates

😍 Meta Offers $5K Bonus for Influencers to Post to Threads

😱 Instagram’s Glitch Erased Millions of Followers from People’s Accounts

📢 YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1

 😮ByteDance has about 9 months to sell TikTok or risk a US ban

💼 Industry Careers

🇬🇧 Marketing Specialist / Snap Inc

 🇬🇧 TikTok Talent Manager / JSHealth Vitamins 

🇬🇧 Social Media Manager / Soho House & Co

🇩🇪 Influencer Marketing Manager / Every. 

🇩🇪 Influencer and KOC Manager / SHEIN 

See you next week!