Thursday, May 16

Top Creator News, Stories & Tips

Hey, marketers & entrepreneurs,

A warm welcome to our 725 new subscribers. You’re joining a growing community of 6948 active readers.

This week, we deliver you the hottest creator space updates:

L'Oréal's surprising campaign launch on LinkedIn, John Legend & Chrissy Teigen's pet brand launch, Clash of Clans x Erling Haaland, Who is Gstaad Guy and…

Don't miss our brand new “Creator Outreach” feature!

Curious? Scroll down! 👇

🗓️ This week’s recap:

And more...

  Estimated read time: 2 minutes or less

📊 Did you know?

❌ TikTok has banned 37 million suspicious product listings on TikTok Shop  

(Independent, 2024)

📰 Social Snapshot (key updates)

👩‍⚖️ TikTok sues US to block law that could ban the social media platform

🤝 TikTok is testing a new Collaboration feature similar to Instagram

🚨 Instagram are launching milestones & achievements for creators!

😱 Instagram Says Posting Longer Reels Can Hurt Your Performance

 🧐 Substack Creator Studio — a fellowship for the next wave of video stars 

 😮 OnlyFans founder Tim Stokely steps down, appoints a new CEO

🔔 Top Creator Stories

L’Oreal launched a new campaign on LinkedIn?!

L’Oréal Paris is running a new campaign with their top ambassadors:

  • Eva Longoria

  • Jane Fonda

  • Kate Winslett

But It’s on Linkedin?!

Why? Learn more here 👇

NEW brand ambassadors: May 2024

We’ve identified the newest ambassador deals of this early May:

  • Sydney Sweeney x Jimmy Choo

  • Jannik Sinner x De Cecco

  • Tom Hardy x Jo Malone

And 3 more! Check it below:

John Legend & Chrissy Teigen launched a pet brand

The global pet care market is set to reach $427 billion by 2032.

No wonder Chrissy Teigen & her husband launched a premium pet brand, Kismet.

Clash Of Clans X Erling Haaland

Clash of Clans featured soccer legend Erling Haaland as one of the characters.

The results are impressive:

  • 20M+ views with one reel

  • 4.35% engagement rate

Introducing "Creator Outreach"

🔔 We officially released our newest feature: “Creator Outreach🔔

Now, you can:

  • Automate multi-step email workflows: Email 100s of creators at the same time.

  • Centralise your outreach: Save all your replies from creators within one platform.

  • Track outreach analytics: See which emails were delivered, bounced, replied to, and clicked on.

Need a jumpstart? 

Get started with your first email campaign here: Start here.

🌟 Creator To Watch

Gstaad Guy is taking social media by storm...

By hilariously parodying the lifestyles of the ultra-rich.

His spot-on humour has already earned him:

—> 2M+ global audience (including the world's wealthiest people)

—> 1.6M average views on his Reels

—> Partnerships with HUGE luxury brands

(Loro Piana, Louis Vitton, etc.)

Learn more about this rising star:

💼 Industry Careers

🇩🇪Influencer Marketing Manager / UGC Manager / SHEKO 

 🇬🇧 Influencer Outreach & PR Coordinator / Jaded London 

🇬🇧 Influencer Executive / Charlie Oscar 

🇬🇧 Head of Social Media and Content / Chelsea Football Club 

🇫🇷 Social media and audience manager / Universal Music Group

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See you next week!