Thursday, March 6

📊 Did you know?

Influencer marketing spending reached $510 million in France in 2024, up 13.3% from last year.

(We Are Social, 2025)

🔖 Why One-Off influencer deals rarely work

Most brands get influencer marketing wrong…

They treat it as a one-time transaction instead of a long-term relationship.

But here’s the truth that I’ve learned working on +200 campaigns.

Brands that invest in long-term influencer partnerships see:

→ Higher ROI

→ Better engagement

→ And stronger brand loyalty—while also saving money.

Think Nespresso with George

Let’s break it down 👇

❌ The Problem with One-Off Influencer Campaigns

I often see many brands follow this cycle:

1️⃣ Find an influencer.
2️⃣ Pay for a single post.
3️⃣ Hope for sales.
4️⃣ Repeat with a new influencer.

What happens?

❌ No consistency.
❌ No brand loyalty.
👎️ Lower engagement from the influencer’s audience.
💰️ Higher costs per post.

Influencer marketing isn’t just about awareness, it’s about building trust.

And trust takes time.

✅ Why Long-Term Partnerships Win

When influencers work with a brand over months or years, their audience starts to:

✔ Recognize the brand repeatedly.
✔ Associate the influencer with the brand.
✔ Trust the recommendations more.

And here’s the kicker: It’s actually cheaper to work with influencers long-term.

Why?

Discounted rates → Bulk content deals reduce costs per post.
Lower negotiation time → No need to start from scratch with every campaign.
More efficient content creation → Influencers know your brand, making content easier and faster to produce.

Don’t believe me? Look at the most successful brands in the space:

Gymshark, Glossier, Skims etc. The most successful brands don’t just hire influencers—they build influencer programs

They have structured networks where influencers work recurringly as affiliates, ambassadors, and product launch promoters.

This ensures consistent brand presence, ongoing customer engagement, and higher ROI over time.

A great case in point? Sephora’s #SephoraSquad. 

Instead of using one-off beauty influencers for product launches, Sephora created an ambassador program where influencers work with the brand throughout the year.

The result? More authentic recommendations, sustained engagement, and stronger community trust

📈 How to Build Long-Term Influencer Relationships

Want to shift from one-off posts to long-term success?

Here’s how:

1️⃣ Start with strong influencer selection → Look for alignment, not just reach.

💡 Pro Tip: Use a tool like ClickAnalytic.com to identify influencers using data

2️⃣ Offer ongoing collaboration → Monthly partnerships instead of single posts.
3️⃣ Negotiate long-term deals upfront → Secure better rates for bulk content.
4️⃣ Involve influencers in product development → Make them feel like true brand partners.
5️⃣ Provide creative freedom → Let them showcase your brand authentically.
6️⃣ Track performance & optimize → See what works and double down on it.

📌 The Takeaway: Don’t just hire influencers. Invest in them.

Want to Build Your Influencer Program & Scale Your Brand?

We helped a brand scale from 3-5 sales per day using Meta ads to 50 sales per day using influencers.

Book a free strategy session with our team to learn how to implement the same approach for your business!

🔗 Schedule your strategy session

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