Thursday, March 6

Top Creator News, Stories & Tips

Paul Boulet
March 07, 2024

Hey, marketers & entrepreneurs!

Welcome to our 120 new subscribers. You’re joining a growing community of 3,513 active readers.

If you like our content, share it with your friends HERE.

This week, I have some intriguing stories to share, like the swift sell-out of Trump's sneakers, Temu's $10M bet and Gossip Girl x Tommy Hilfiger…

I’m also sharing the latest job opportunities in the creator space!

Excited? Let's dive in!

This week’s recap:

The Timothée Chalamet debate
Trump's 1,000 sneakers sell out in 2 hours
Tommy Hilfiger X Gossip Girl?!
Influencers revived Abercrombie's brand
Instagram release: Edit DM's
Job Alert: Top Foodie brand looking for an Influencer Manager

And more...

Estimated read time: 2 minutes or less

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🔔 Top Creator Stories

The Timothée Chalamet debate

After Sam Thompson interviewed Timothée Chalamet, the internet erupted into a lively discussion.

The question is: can influencers serve as journalists?

🔗 Full story here

Temu’s $10M Super Bowl Gamble

Temu forked out millions to snag a spot during the Super Bowl.

All in an effort to disrupt the US market.

Did it pay off?

🔗 Full Story Here

Nuuly x Sabrina Brier - Crazy Results

Nuuly partnered with the best-dressed TikTok comedian.

And it worked… Sabrina drove 20% of all traffic to their website.

How did they do it?

🔗 Full Story Here

Trump's 1,000 sneakers sell out in 2 hours

Donald Trump launched a unique line of sneakers called “Never Surrender.”

They disappeared from shelves in no time.

Learn the power of celebrity brands.

🔗 Full story here

😍 My favourite campaign of the week!

“Spotted at Grand Central:

Kelly Rutherford dazzles in Tommy Hilfiger attire at Grand Central Station, setting the stage for New York Fashion Week ahead

XOXO - Gossip Girl”

This Tommy Hilfiger X Kelly Rutherford fashion week campaign might be one of the most iconic of the week. The fashion brand found a unique way to connect with its Gen Z audience through this clever nod to Gossip Girl.

Love it!

🌟 Campaign Highlight

Influencers revived Abercrombie's brand

Remember Abercrombie? They pulled an epic comeback…

All thanks to influencer marketing.

Some numbers?

—> Their stock shot up by 285%.

—> Brand’s hashtag hit 1.4 billion views

But how?

📰 Industry Updates

📍TikTok launches monthly Trends Digest for creators and brands.

🆕 Instagram finally lets you edit DM’s.

🙈 Apple fined $2 billion by EU for shutting out music rivals.

🚀 Meta Enhances Creator Bonus Program for top talents.

💻 YouTube Introduces Collab Feature for All Creators on iOS and Android.

🤳 TikTok urges creators to post photos.

💼 Industry Careers

🇺🇸 Influencer Marketing Associate (New York) - MANSCAPED

🇩🇪 Influencer Marketing Manager (Berlin) - Every.

🇺🇸 Director Brand Marketing / Sports - Therabody

🇬🇧 Social Media Director (London) - McCann UK

🇬🇧 Influencer Marketing Manager (London) - Crypto.com

🇬🇧 Influencer Marketing Manager (London) - Flo Health