Thursday, March 28

Top Creator News, Stories & Tips

Hey, marketers & entrepreneurs!

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This week, we share with you insights about the MOST unexpected Barilla collab, rumours about the sale of Rare Beauty, Jo Malone’s viral pop-up etc.

Here’s the latest scoop on the influencer marketing buzz:

This week’s recap:

And more...

  Estimated read time: 2 minutes or less

🤩 Campaign of the week

Hugo Boss created a virtual campaign featuring a pair of GIANT sneakers on the streets of Berlin.

The ad got 3.4M views, 40,000+ likes and hundreds of comments. (source: journalduluxe.fr)

🔔 Top Creator Stories

Is Selena Gomez selling Rare Beauty?

Bloomberg reported about a potential sale of Rare Beauty.

Selena is looking for a selling price of $2B.

How did the brand become so successful?

Barilla X Marie Kondo?!

It’s THE most unexpected collab of the year and probably the best one so far…

And already got 1.1M+ views.

Find out why:

Jo Malone’s pop-up with influencers

Jo Malone organized a pop-up event in Miami to introduce their newest solar floral fragrance.

Check how they got +1M views using 7 influencers.

Study: Should influencers sound super excited?

Spoiler: it depends on their audience size.

For micro-influencers, excitement can boost engagement by 38%…

But it can hurt macro-influencers…

Agencies are hiring full-time creators

Ad agencies don’t rely on traditional creatives anymore.

Now, Influencers are becoming the brains behind the buzz.

What does it mean for the future of marketing?

🌟 Creator To Watch

Andrew Glaze:

Creator To Watch this week

Andrew skyrocketed to viral fame through his participation in the LA Marathon. He also partnered with PRIME and Logan Paul.

Quick teaser:

—> 200k Reels Views on Avg.

—> 33% monthly growth

What sets him apart?

📰 Industry Updates

👀 ByteDance paying influencers to push its app Lemon8 as ban looms.

📲 Pinterest tests a way for users to share their boards on other platforms.

🔝 Yahoo is amplifying the role of creators in its business.

💰 Trump’s social media company starts trading on Nasdaq.

 🎉 Instagram’s testing longer reels to maximize engagement.

📢 Snap launches sponsored AR filters as new ad option.

 YouTube announces a mentorship program for Shorts Creators.

🔄 Instagram updates hashtag search to broaden discovery.

💼 Industry Careers

🇨🇭 Influencer Relations Specialist (Zurich) / Samsung Switzerland

🇨🇭 PR & Social Media Manager (Zurich) / HOLY FASHION GROUP

🇩🇪 Influencer Marketing Manager (Berlin) /SHEIN

🇩🇪 Influencer Relations Specialist Germany (Berlin) / Fabletics

🇩🇪 Influencer Lead for Region Central Europe (Hamburg) / H&M

🇩🇪 Global Influencer Creative Lead (Berlin) / HelloFresh

🇸🇪 Influencer Marketing Specialist (Gothenburg) / NA-KD.com

Wait! I need your help and guidance:

See you next week!