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- Thursday, March 28
Thursday, March 28
Top Creator News, Stories & Tips
Hey, marketers & entrepreneurs!
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This week, we share with you insights about the MOST unexpected Barilla collab, rumours about the sale of Rare Beauty, Jo Malone’s viral pop-up etc.
Here’s the latest scoop on the influencer marketing buzz:
This week’s recap:
And more...
Estimated read time: 2 minutes or less
🤩 Campaign of the week
Hugo Boss created a virtual campaign featuring a pair of GIANT sneakers on the streets of Berlin.
The ad got 3.4M views, 40,000+ likes and hundreds of comments. (source: journalduluxe.fr)
🔔 Top Creator Stories
Is Selena Gomez selling Rare Beauty?Bloomberg reported about a potential sale of Rare Beauty. Selena is looking for a selling price of $2B. How did the brand become so successful? |
Barilla X Marie Kondo?!It’s THE most unexpected collab of the year and probably the best one so far… And already got 1.1M+ views. Find out why: |
Jo Malone’s pop-up with influencersJo Malone organized a pop-up event in Miami to introduce their newest solar floral fragrance. Check how they got +1M views using 7 influencers. |
Study: Should influencers sound super excited?Spoiler: it depends on their audience size. For micro-influencers, excitement can boost engagement by 38%… But it can hurt macro-influencers… |
Agencies are hiring full-time creatorsAd agencies don’t rely on traditional creatives anymore. Now, Influencers are becoming the brains behind the buzz. What does it mean for the future of marketing? |
🌟 Creator To Watch
Andrew Glaze:
Creator To Watch this week
Andrew skyrocketed to viral fame through his participation in the LA Marathon. He also partnered with PRIME and Logan Paul.
Quick teaser:
—> 200k Reels Views on Avg.
—> 33% monthly growth
What sets him apart?
📰 Industry Updates
👀 ByteDance paying influencers to push its app Lemon8 as ban looms.
📲 Pinterest tests a way for users to share their boards on other platforms.
🔝 Yahoo is amplifying the role of creators in its business.
💰 Trump’s social media company starts trading on Nasdaq.
🎉 Instagram’s testing longer reels to maximize engagement.
📢 Snap launches sponsored AR filters as new ad option.
✅ YouTube announces a mentorship program for Shorts Creators.
🔄 Instagram updates hashtag search to broaden discovery.
💼 Industry Careers
🇨🇭 Influencer Relations Specialist (Zurich) / Samsung Switzerland
🇨🇭 PR & Social Media Manager (Zurich) / HOLY FASHION GROUP
🇩🇪 Influencer Marketing Manager (Berlin) /SHEIN
🇩🇪 Influencer Relations Specialist Germany (Berlin) / Fabletics
🇩🇪 Influencer Lead for Region Central Europe (Hamburg) / H&M
🇩🇪 Global Influencer Creative Lead (Berlin) / HelloFresh
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