Thursday, March 26th

Top Creator News, Stories & Tips

Author

Paul Boulet
March 26, 2026

Hey, marketers & entrepreneurs,

It’s Paul from Click Analytic 👋

Welcome to our 45 new subscribers, who are joining a community of 57,000+ marketers & founders building with creators every day.

Let’s talk about something most brands get wrong:
→ Product launches

Most feel like ads.
The best feel like events.

Today: how Alix Earle turned a launch into a viral moment 👇

And… also this week:
→ The wine industry is finally turning to influencers, Ulta wins on TikTok Shop, and Instagram updates carousels 👇👇

🗓️ Quick Recap:

And more…

  Estimated read time: 3 minutes or less

📊 Did You Know?

Only 51% of marketers have full visibility into what they pay creators. That means half of brands are still operating blindly on one of their biggest growth channels.

(ANA, 2026)

🚀 The Smartest Creator Launch of the Year? By Alix Earl

WTF is Alix doing?!

Alix Earle just unveiled her new brand: Reale Actives.

But the real story is how she launched it 👇️ 

@alixearle

@wtfisalixdoing !!!!!!!!

Instead of a classic drop… she built a 48-hour social mystery.

Here’s what happened:

🧩 A secret account (@wtfisalixdoing) built curiosity
🧩 Influencers received puzzle pieces to decode the launch
🧩 Fans speculated non-stop across TikTok & IG
🧩 The reveal became a community event, not an ad

By the time the brand dropped…

👉 the audience was already emotionally invested

Why this will work

This isn’t random ❌ 

She invested in brands like Poppi, Gorgie, SipMargs

She studied what works.

And most importantly:
👉 Creator-product-market fit

She’s documented her acne journey for 4+ years.

Her audience lived it with her.

So if this is acne-focused skincare…
👉 it’s not a product
👉 it’s a solution they’ve been waiting for

🔔 Top Creator Stories

🧴 Clinique launches its first creator-led campaign

Instead of ads… creators are now the strategy. A major beauty brand just flipped the playbook — and it could change how campaigns are built in 2026.

🍷 The wine industry is finally turning to influencers

After years of ignoring creators, a billion-dollar industry is now forced to adapt. The question is… is it already too late to win Gen Z?

🤖 AI influencers are taking over brand deals

From skincare to fitness, virtual creators are landing partnerships at scale. Some brands are already replacing humans — what happens next?

🚨 Creator Outreach Masterclass (Free Webinar)

Quick reminder for you!! This is happening tomorrow at 4pm CET.

Most brands get 5–10% replies from creators.
We’ve built systems hitting 80–90% reply rates.

And I’ll show you exactly how 👇

• How to find creator emails
• How to automate outreach
• The templates that boost replies by 80%
• Subject lines hitting 95% open rates
• + one strategy nobody talks about

Plus: I’ll share a special gift at the end.

📱 Social Snapshot

🎬 Tubi partners with TikTok creators reshaping content distribution

🛍️ Ulta Beauty’s TikTok Shop strategy is a must-study for marketers

📸 Instagram finally lets you edit carousel posts after publishing

▶️ YouTube tests video preview highlights in thumbnails

🤖 Meta introduces AI customer support for accounts

📢 TikTok rolls out high-impact ad placements

📌 Pinterest adds “Promote a Pin” for marketers

👻 Snapchat expands full-funnel ad solutions for brands

⚖️ Jury finds Meta and YouTube guilty in a social media addiction case

What did you think of today's insight?

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That’s it for this week 👊
More insights, case studies & campaign breakdowns coming next Thursday!

Until then → keep building, keep testing, and create moments worth sharing.

— Paul from Click Analytic

See you next week!