Thursday, March 20

📊 Did you know?

Content creation is still a ‘Side Hustle’ for 88% of Influencers.

(HelloPartner, 2025)

🔖 Struggling to Get Influencers to Open Your Emails?

I’ve worked on over 200 influencer campaigns and sent more than 5,000 emails to creators.

One issue keeps coming up: “I need more answers from influencers.”

And to get more responses, your emails need to be opened.

For that, the subject line is everything.

It determines whether your email is read or ignored. If you want to double your open rates, you need to nail it.

Here’s how 👇️ 

ℹ️ 7 Key Tips for Subject Lines That Work:

✅ A/B Test Different Subject Lines – Small tweaks can boost open rates.

💡 Pro Tips: Use an email tool like ClickAnalytic or Instantly to send and track emails automatically.

✅ Keep It Short & Mobile-Friendly – Under 30 characters is best.

✅ Personalize It – Mention their name or recent work.

✅ Be Clear & Avoid Clickbait – Creators get flooded with emails; clarity wins.

(If it’s a paid deal—say it!)

✅ Avoid Spam Triggers – Skip words like “free” or “cash” to stay out of spam.

✅ Create Urgency (Without Pressure) – “Only 3 spots left!” works well.

✅ Use Emojis Thoughtfully – A well-placed emoji can make your subject stand out, but don’t overdo it.

Mastering these email subject line strategies is just the start.

Want to see which subject lines actually work? Let’s dive into real examples that drive results.

🔥 Proven Subject Lines That Work:

Want influencers to open your emails instantly? Here are some subject lines that have been tested and proven to drive results.

💡 Personalized & Engaging
“[First Name] - March Collab” (adds a time-sensitive approach)
“[First Name] <> [Brand Name]”

💡 Clear & Value-Driven
“Price for Reels? Natural Skincare Brand”
“Paid Collab with [Brand Name]”

💡 Urgency & Exclusivity
“Campaign closing tomorrow – want to join?”
“Last chance - paid deal for March”

Final Takeaway: Keep it short, clear, and engaging. Personalize when possible, avoid spam triggers, and A/B test to see what works best.

A great subject line = more replies!

For a full tutorial, check our global guide on influencer outreach: Click Here

Need help to draft your emails to creators?

Each week I’m offering a few spots to discuss your strategy, yearly goals, struggles when working with influencers and more.

It’s a 30min call - ONLY about you.

If you need help to draft your emails and get more opens, we can discuss!

📆 Book a free strategy session with me here

🔔 Top Creator Stories

📺 YouTube is redesigning its TV app for a better viewing experience.

🎤 YouTube is launching ‘Creator Collective’ events to connect creators.

🤝  Google is upgrading BrandConnect to help brands collaborate with creators.

🤖 Instagram is testing AI-generated comments to boost engagement.

📱 Oracle is in talks to buy TikTok, which could shake up the platform.