Thursday, March 14

Top Creator News, Stories & Tips

Author

Paul Boulet
March 14, 2024

Hey, marketers & entrepreneurs!

Welcome to our 159 new subscribers. You’re joining a growing community of 3,668 active readers.

If you like our content, share it with your friends HERE.

This week, get ready for some epic tales: from Kylie Jenner's latest product launches to LVMH stepping into the sports arena.

But also, get ready for two influencer collabs gone wrong (Doritos + Tarte Cosmetics)…

I’m also sharing 7 new job opportunities in the creator space!

Interested? Keep up with me.

Table of Contents

And more...

  Estimated read time: 3 minutes or less

📈 Stat Of The Week!

This year, the Oscars made $120M in ad revenue thanks to Walmart, TikTok, and Ulta. (source: thewrap.com)

🔔 Top Creator Stories

TikTok went to the Oscars

From spending +$2M for a TV spot to having creators interview celebrities on the red carpet…

Learn how TikTok played a major role in this year's event.

Kylie Jenner launches two new ventures

Kylie Jenner unveiled two new ventures in ONE week.

Is she pushing the envelope too far, or is Kylie playing the influencer marketing game like a pro?

Influencer scandal for Doritos

Doritos faced backlash after teaming up with transgender Influencer Samantha Hudson due to her controversial comments.

Learn how to avoid damaging reputation while partnering with influencers.

Louis Vuitton enter the sports arena

Louis Vuitton and LVMH are entering sports influencer marketing.

Check out their two new brand ambassadors ahead of the 2024 Olympics in Paris.

Tarte Cosmetics faces backlash

Tarte Cosmetics took influencers on a luxury trip but received a ton of criticism online.

What went wrong for the beauty brand?

📈 Missed our webinar?

Curious about how to use UGC for your social media strategy?

Last week, I hosted a webinar with Jess Jasper and Adam Callow from one of the top UK DTC agencies / The Growth Foundation.

We’ve had 230 attendees 🎉

Together, we shared key insights on:

→ Creators vs. Influencers

→ Why do UGC perform better than traditional content

→ How to launch your UGC creator program

🌟 MrBeast’s 2024 YouTube strategy

MrBeast announced his 2024 YouTube strategy on X.

Short videos with eye-catching content are out ❌

Does it work?

—> His average views increased by 14%.

—> The audience has grown by 33%.

But what is he focusing on?

📰 Industry Updates

🔝 Instagram Tops TikTok As World's Most Downloaded App.

🚫 House panel unanimously approves bill that could ban TikTok.

🚀 X could soon launch a YouTube-like streaming app for smart TVs.

🏆 TikTok introduces Creator Rewards for users making longer videos.

💰 UTA bought JUV Consulting.

📍 TikTok hosting creator summit.

👀 Instagram Announces New Messaging Improvements.

💼 Industry Careers

🇺🇸 Influencer Marketing Manager (LA) Salary +$100,000/yr  / Whatnot

🇺🇸 Head of Social (San Francisco) Salary +$144,000/yr eBay

🇺🇸 Director, Digital, Social & Influencer (NY) Salary +$142,400/yr / Chobani

🇬🇧 Influencer Marketing Manager USA (London) / Wild

🇬🇧 Influencer + brand partnership manager (London) / Astrid & Miyu

🇬🇧 Communication and Influencer Manager (London) / Guerlain

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See you next week!