Hey, marketers & entrepreneurs,

A warm welcome to our 589 new subscribers. You’re joining a growing community of 8965 active readers.

Get ready for this week's creator news: it's EPIC!

Bethenny Frankel declared WAR on Chanel, MrBeast officially became the most subscribed channel, Sporty & Rich used influencers during Roland Garros and more.

But also...

→ I’m sharing a breakdown of the difference between content creators and influencers!

Check it out!

Curious? Keep scrolling!👇

🗓️ This week’s recap:

• Content Creators vs. Influencers

• Instagram’s testing video ads that stop you from scrolling!!

• MrBeast officially becomes the most subscribed channel

• Sporty & Rich launches a collection with influencers

• Bethenny Frankel vs. CHANEL 😡

• Rise of the Creator-Investor

• Creator to watch: Wisdom Kaye

• 5 new jobs in the creator space

And more...

  Estimated read time: 3 minutes or less

What’s the difference?

While they both create content, key differences exist in their reach, engagement, and content style.

This impacts how you can leverage them in your marketing strategy!

Explore the nuances of influencer marketing and discover the perfect fit for your brand👇

🔗 Full article

Gen Z leads social commerce: 68% search for products on social media, 22% convert (highest rate among generations)

(PYMNTS, 2023)

See you next week!