Thursday, June 5th

📊 Did you know?

1 in 4 creators say the most frustrating part of working with brands is being told to speak in the brand’s voice instead of their own.

(Typeform, 2025)

🔔 Top Creator Stories

📬 Email’s Still King: 3 Flows Every Store Needs Now

*In partnership with Ecommerce Boost

If you are interested in scaling your DTC brand - check this 👇️ 

I recently connected with JP Charles, the CEO at EcommerceBoost.io 

→ They’re masters at scaling DTC brands through email.

His team are certified Klaviyo & Shopify partners, and they’ve helped 300+ stores unlock real, compounding growth.

So I asked JP to break down the 3 most profitable email flows for modern DTC brands.

Here’s what brands like Skims, Glossier, and Truff are doing to drive serious revenue from their inboxes:

1️⃣ The Welcome Flow

You only get one shot at a first impression and too many brands waste it.

Think beyond a generic “Hey, here’s 10% off.”

Skims nails it by weaving in brand story, bestsellers, and subtle urgency.

They don’t just welcome you feel like you’re joining something exclusive.

💡 Key tip: Use this flow to reinforce your why, segment customers early, and drive a strong first conversion.

2️⃣ The Abandoned Checkout Flow

Cart abandonment isn’t a bug. It’s a feature.

It means someone was this close to buying and just needs a nudge.

Glossier turns this into an art. Their tone stays soft and conversational, not pushy.

And instead of screaming discounts, they use product benefits and social proof to pull you back in.

💡 Key tip: Test timing. Try sending your first reminder within 1 hour, not 24.

3️⃣ The Post-Purchase Flow

If you stop talking after the first sale, don’t expect a second.

Truff does this brilliantly. After you buy their hot sauce, they send recipes, usage tips, and bundles you’ll actually want.

This isn’t just customer service. It’s customer seduction.

💡 Key tip: This is where you build loyalty and increase LTV. Don’t treat it like a receipt.

🧠 Pro Tip

Don’t just “set and forget” these flows. Audit them every quarter. Test new subject lines. Switch up product recommendations.

And always always check if you’re letting dollars slip through your automation.

📌 Final Thought

Email’s not dead. It’s just underutilised.

Brands who win in 2025 will be the ones who treat flows like assets not afterthoughts.

Are you leaving revenue on the table with email?

Check out Ecommerce Boost voted top 1% marketer by Mayple and trusted by 300+ ecommerce brands including award-winners like Sugarlash Pro, Karin Herzog, and Muscle Feast.

They specialise in email and SMS strategies that boost revenue without increasing ad spend.

In other words more profit, less waste.

🧠 Meta plans fully automated AI ads by 2026

📸 Instagram adds 3:4 ratio support for photos

🛑 Instagram adds comment filters for big creators

🎤 Instagram adds voice DM transcription

❌ LinkedIn removes custom CTA links from profiles

📌 Pinterest highlights the latest rising trends in the app