Thursday, June 27

Top Creator News, Stories & Tips

Hey, marketers & entrepreneurs,

A warm welcome to our 659 new subscribers. You’re joining a growing community of 9916 active readers.

This week, it’s all about Cannes Lions and… TikTok:

  • LinkedIn brought B2B influencers to Cannes

  • ‘WoMen’s Football’ deepfake ad won an award at Cannes Lions

  • NBC to send 27 creators to the Olympic Games

  • TOP growing TikTok brands in the last 30 days.

Plus!

A Click Masterclass on how to get 100% open rates when contacting creators!

Curios? Let’s dive in! 👇

🗓️ This week’s recap:

And more...

  Estimated read time: 3 minutes or less

📊 Did you know?

UGC saves brands an average of $72,000 on content creation

( EveryoneSocial, 2024)

📩 Click Masterclass: Creator Outreach

Are you frustrated by low reply rates from influencers?

It’s something I see every day from multiple DTC brands. I saw the WORST outreach campaigns and the most successful ones…

That’s why I developed a guidebook featuring a proven method to get replies from creators on ANY campaign.

And I want to share it with you.

🎁 I’ve opened up my calendar to help you design a high-performing influencer outreach workflow that delivers results.

Book a free call to learn:

  • Secrets to Mass Influencer Outreach

  • Templates that achieve a 70%+ reply rate

  • How to find the perfect influencers for your brand

📰 Social Snapshot

🎥 Instagram users can now livestream to close friends only

🤳Instagram tests creator insights profile performance overview for brands

🥳 TikTok announces new Taylor Swift in-app experience

🤩 TikTok expands ‘Out of Phone’ campaigns with UGC

 😮 X will soon make live streaming a premium-only feature

🙀 Pinterest expands its Creator Fund to allow founders

🔔 Top Creator Stories

LinkedIn Takes B2B Influencers to Cannes

For the first time, LinkedIn covered travel and lodging for B2B influencers at the Cannes Lions Festival, fostering content creation collaborations during the week.

‘WoMen’s Football’ deepfake ad won an award

The campaign for French telecom provider Orange continues its award-show winning streak 🏆🏆🏆

‘WoMen’s Football’ was a favorite heading into Cannes Lion after winning Best of Show at The One Show 2024.

NBC to send 27 creators to the Olympic Games

In partnership with Meta, Overtime, Snapchat, TikTok, and YouTube, NBCUniversal is empowering 27 creators to share stories of the Games with exclusive access in Paris 2024.

Learn more about this unique initiative!

Fastest growing TikTok brands in May 2024

Using our innovative tool at Click Analytic, my team and I identified the fastest-growing DTC businesses on TikTok.

The focus? Brands with at least 10% growth in the last 30 days and high-quality content.

🌟 Creators To Watch

Lena Situations is THE most influential creator in France.

Why? She made Forbes' 30 Under 30, wrote a book, and became the first French influencer at the Met Gala. Learn from her crazy expansion 🚀🇫🇷

Her social media boasts:

—> 2.7M subscribers on YouTube

—> 4.6M Instagram followers

—> TikTok account with 3.3M followers

And more…

Check out the full article:

💼 Industry Careers

🇬🇧 Brand Manager  / Mother Root Drinks 

🇬🇧 Senior Global Influencer Manager / Charlotte Tilbury Beauty 

🇩🇪 Influencer Marketing Manager / CLARK 

🇨🇭 Influencer Marketing Manager / Procter & Gamble 

🇨🇭 Global Media Manager / SWAROVSKI 

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See you next week!