Hey, marketers & entrepreneurs,

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This week in the creator space 🚨

• I chatted with Amélie Simard, the mastermind behind Les Secrets de Loly's +500 influencer program.

• Stormi Steel hit $1M in sales from TikTok Live.

• Sabrina Carpenter became an ambassador for TWO brands

• Instagram’s CEO discussed TikTok in an exclusive interview.

• Euro 2024 top creators

And much more!!

Excited? Let’s dive in! 👇

🗓️ This week’s recap:

• Interview with Amélie Simard (Influencer Marketing Expert)

• YouTube introduces A/B testing

• Sabrina Carpenter secured 2 brand deals

• Stormi Steele gets $1M on a TikTok Live (new record)

• Jude Bellingham x SKIMS

• Instagram's CEO discuss TikTok and next trends

• TOP 25 football creators to follow

• 5 new jobs in the creator space

And more...

  Estimated read time: 2 minutes or less

This week, I had the pleasure of speaking with influencer marketing expert Amélie Simard, the brain behind Les Secrets de Loly’s stellar influencer program and now a consultant for multiple brands.

Her impressive achievements include:

👉 Growing an Instagram account from 17K to 260K followers

👉 Managing over 500 influencers annually

👉 Boosting revenue from 1M to 23M euros in 5 years

Join me as we discuss how Amélie achieved these results, her advice for young brands, the challenges she faced, and more.

🔗 Read the full interview

41% of consumers use TikTok as a search engine.

( SocialMediaToday, 2024)

See you next week!