Thursday, June 19th

📊 Did you know?

1 in 3 U.S. TikTok users now shop directly on the platform.

(YouGov, 2025)

🔥 Hailey & Rhode’s New Mirror Magnet Play

Rhode did it again, and I had to share it with you!

Last week, they dropped the Glazing Mist Mirror Magnet — and it’s about to be everywhere.

Is this heading toward another iPhone case moment? (That one racked up a 400K+ waitlist and millions in sales)

So what’s this new product?

👉 A simple magnet sticker you place on your mirror to hold your Glazing Mist bottle.
Simple? Yes. Genius? Absolutely.

Why this works so well:

1️⃣ Built-in habit loop:

You literally see it every morning. Use → reorder → repeat.
That’s exactly how you build daily use—and recurring sales.

2️⃣ Laser-focused product:

They’re not trying to launch 10 things at once. One small, hyper-specific add-on that perfectly fits into their customers' routines.

3️⃣ Marketing disguised as utility:

It looks useful. It feels premium. And influencers naturally want to film with it — it’s instantly “content-ready.”

4️⃣ Influencer rollout, again:

The creator community jumped on it immediately, fueling organic UGC and buzz.

@andreaveiraa

STUNNNIN @rhode skin @Hailey Bieber

Their formula in 2 steps:

• Launch with an ambassador-led product drop

• Layer in viral accessories (like the magnet) to boost visibility, gifting, and social momentum.

Creators powered both:
• UGC on Rhode’s own channels
• Viral content seeded across creator communities

What you can steal as a marketer:

✅ Design products with built-in shareability
✅ Layer “sticky” accessories that fuel habits and content
✅ Always think how your product will live on TikTok & IG before you launch

It’s moves like this that explain why Rhode went from 0 to $200M+ so fast — with barely 5 core products. You don’t need a massive catalog. You need smart, viral-friendly moves creators actually want to share.

👉 Want help mapping this kind of strategy for your brand?
I’m opening a few free strategy calls this month to break down what’s working right now — and how you can apply it to your own influencer program.

📆  Book your free strategy call here →

🔔 Top Creator Stories

📈 The Ultimate 2025 Social Media Cheat Sheet (powered by Metricool)

Metricool analyzed over 1 million accounts and 21 million posts across 8 platforms to answer the big question:

What’s actually working right now? 👀 

• 🔥 LinkedIn: Interactions up 99%, clicks up 122%

• 🎞 TikTok: Watch time up 70%

• 🎯 YouTube: Still dominating long-form attention, even with more dislikes in the mix.

Platforms are shifting, and creators are leading the way.

Grab the full report to plan smarter partnerships in 2025 ⬇️ 
👉 Full data report here »

🟢 WhatsApp adds ads to status updates

📺 Meta turning all Facebook videos into Reels

💬 Threads testing standalone inbox for DMs

🎙 AirPods Pro 2 will record “studio-quality audio” for creators

📌 Pinterest partners with LTK for shoppable feeds