Hey, marketers & entrepreneurs,

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Prepare yourselves… because this week has been WILD in the creator space!

I’ve analyzed Marc Jacobs' TikTok strategy. On Running has appointed Zendaya as a long-term ambassador. BeReal was acquired for $500M 💰💰💰

And what is this $7M TikTok cult?

Excited? Let’s dive in! 👇

🗓️ This week’s recap:

• Marc Jacobs' TikTok strategy

• Voodoo has acquired BeReal

• On Running x Zendaya (NEW brand ambassador)

• The 7M TikTok Cult that keeps everyone talking 

• Beis Father's Day campaign with a TikTok creator

• Molly Baz makes history with Special K

• Creator to watch: Four Seasons Baby

• 5 new jobs in the creator space

And more...

  Estimated read time: 3 minutes or less

In the last 3 months, Marc Jacobs saw their TikTok page increase by +500% 🤯

What can marketers learn from their strategy?

1️⃣ Use of Creators

Many influencer partnership videos have garnered over 300K views vs. 30k views for non-creator content.

2️⃣ Reactive Marketing

Marc Jacobs's team swiftly reacts to TikTok trends, which generate thousands of views.

3️⃣ Gen Z Humour

Marc Jacobs creates trendy content that appeals to Gen Z's tastes.

4️⃣ Celebrity endorsement

The brand has been featuring various celebrities in its campaigns, including Gigi Hadid, Sabrina Carpenter, Lisa Rinna, etc.

5️⃣ Innovativeness

Marc Jacobs involves unique creators for campaigns such as VR content creators.

Curious to learn more?

🔗 Access the full analysis on this link.

61% of people bought a product based on an influencer’s recommendation, while only 21% did so from a social media ad.

( Ernst & Young Future Consumer Index survey, via The Information)

See you next week!