Thursday, June 12th

Top Creator News, Stories & Tips

Author

Paul Boulet
June 12, 2025

Hey, marketers & entrepreneurs,

This is Paul from Click Analytic! A warm welcome to our 65 new subscribers. You’re joining a growing community of 54,066 active readers.

This week, I’m skipping the fluff and going straight to what matters:

👉 3 creator campaigns I’d steal today — from luxury to fast food
👉 Booking.com ghosting influencers
👉 And new platform updates that could change how you post (and rank) content

Lots to learn, lots to copy. Let’s break it down 👇

🗓️ Quick Recap:

And more…

  Estimated read time: 2 minutes or less

📊 Did you know?

80% of creators now use AI tools to scale their content production.

(Wondercraft, 2025)

📌  Steal These Creator Campaigns

These are 3 creator campaigns I’ve been loving lately.

Smart, simple, and packed with lessons you can apply this week.

Here’s the breakdown 👇

1️⃣ Starbucks: Creators as employees

They launched a global search for two “coffee creators” to travel the world and document their journey. One spot is open only to current employees.

📊 What happened:
• 300+ video applications on TikTok so far
• Backed by Marriott + Delta for global reach
• Full-year paid creator roles = creator loyalty

💡 What you can copy:
Look inside your team. Turn superfans or staff into authentic creator partners. It builds trust and reach.

2️⃣ Domino’s x Sydney Robinson: Branded episode > branded post

Domino’s sponsored a “commercial break” inside Sydney’s hit TikTok drama The Group Chat—blending perfectly into the storyline.

@thatgirlsydjo

We interrupt this group chat for a much needed @Domino’s commercial break.... be right back in the chat with the girlies shortly #ad

📊 What happened:
• 5M+ views on the video
• 22% engagement rate
• Comments like “Best ad I’ve ever seen”

💡 What you can copy:
Don’t interrupt—integrate. Let the creator lead and keep their format. Audiences will reward that trust.

3️⃣ Loewe: Weird creators, perfect product placement

Loewe worked with niche TikTokers like @Vanillamace (collectibles) and @antthrowny (boombox hammer-throws). The content stayed 100% in their style.

📊 What happened:
• 1.2M+ likes on the Anthony collab
• The “tomato bag” trended overnight
• Viral without ever feeling like an ad

💡 What you can copy:
Go niche. Find creators who own a cultural format—not just a follower count. Your product should feel native, not forced.

💡 Need help?

🧠 Want more help building creator campaigns that feel this natural?

Let’s map it together:

  1. Analyse your audience online

  2. Check your competitors

  3. Identify niche creators

  4. Build a scalable program

Ready to start?

🔔 Top Creator Stories

Khaby Lame forced to leave the U.S.

The world’s most-followed TikToker is facing visa issues, raising questions about immigration risks for top creators operating globally.

🔗 Read More

What creators really want from brands

1 in 4 creators say being forced to speak in a brand’s voice is their biggest frustration. Typeform’s new report (1,300+ respondents) sheds light on how to build better partnerships.

Can influencer brands outlive their founders?

Kylie, Emma, Hailey… What happens when influencer-led brands try to grow past their creator? ELLE dives into the sustainability of the influencer-brand business model.

🔗 Read More

Booking.com ghosts influencers

The travel giant abruptly pulled the plug on its influencer campaigns—without warning.

Here’s what this says about the changing dynamics in brand-creator relationships.

📱 Social Snapshot

🧠 Google is testing AI versions of major influencers

⌚ Snap just launched a Watch app

📱 Instagram’s Edits app gets “Apply All” + 5 new transitions

🔍 Instagram content may show up in search engine results!!

🔗 Threads says link posts are getting more reach

📜 Trump may extend TikTok ban deadline again

More content, insights & case studies coming next week. Until then - keep testing, keep building, and treat your creators like collaborators, not megaphones.

— Paul from Click Analytic

See you next Thursday!