Thursday, July 9th

📊 Did you know?

YouTube creator content now appears in 25% of AI chatbot responses.

(Jellyfish, 2026)

🚀 Top 5: June Creator Campaigns

Every month, I round up the most interesting creator campaigns brands ran.

Not the biggest budgets ❌ The smartest ideas ✅

Here are 5 creator campaigns worth studying (plus a bonus) 👇

1️⃣ Meta × Kylie Jenner

Meta launched a new lower-priced AI glasses line. The flagship: the Meta Starfire Kylie Edition at $399.

Kylie co-designed the frames. But that's not the story.

Her voice IS the built-in AI assistant!

The internet noticed. In launch week alone (June 22–28), the glasses pulled:

→ 275 million social impressions
→ 9 million engagements
→ 97,000 mentions

Why it worked:

• The creator isn't promoting the product, she's inside it. You can't skip an ad you talk to every day.

• Voice is deeper than a logo or design collab. It turns a one-off deal into a daily touchpoint.

• The $399 price point matched Kylie's mass audience, not the premium Ray-Ban buyer

💡 Lesson: The next level of creator deals isn't sponsorship. It's making the creator part of the product itself.

→ More insights here

2️⃣ Vodafone × The Murray Brothers

Andy and Jamie Murray launched a tennis YouTube channel: The Set.

Episode 2: "Can We Turn KSI into a Pro Tennis Player?"

Vodafone jumped in as launch partner, with a giveaway built into the launch video.

→ +1.4M views across just two videos

Why it worked:

• KSI in episode 2 brought his entire audience to a brand-new channel on day one

• Vodafone attached itself to the launch spike, not a random mid-season video

• It was just before Wimbledon, so the momentum was great!

💡 Lesson: Sponsor channel launches, not channels. The launch is where the attention spike lives. Plus usually you get a discounted price. Therefore it’s important to track top growing micro creators / channels - you can do that using our “Follower Growth” filter on Click Analytic

3️⃣ Claire's × Lana's Life

Claire's (accessories and jewelry chain found in almost every US mall) now it wants to be that store for Gen Alpha too.

So it partnered with Lana Rae, a Roblox creator whose YouTube channel (Lana's Life) has nearly 9.5 million subscribers — and turned her into a product line.

The campaign:

→ A 45-piece collection of beauty products, accessories and jewelry, designed with Lana
→ Sold in 800+ Claire's stores and online
→ Plus an exclusive digital item for Roblox avatars in-game

@lanaslifeee

@Claire's SHOPPING SPREE with my 2 BIGGEST FANS! Shop the New Lana’s Life Collection at Claire’s! 💖🥰💜

And Claire's knows this playbook works. It did the same with JoJo Siwa in 2016: 80 million bows sold, an estimated $400M in retail sales.

Why it worked:

• Gen Alpha doesn't watch TV ads. They watch Roblox creators. Claire's went where its next customer already is.

• Physical + digital in one drop: real jewelry in stores, virtual item in-game

💡 Lesson: If your next customer is under 14, your media plan is a creator, not a channel.

→ More insights here

4️⃣ Mr. Clean's First Beauty Campaign

P&G launched Mr. Clean's first-ever beauty campaign, built around the "everything shower" trend.

The product: a Shower & Tub Scrubber.

The move: gifting it to beauty creators as if it were a luxury product drop.

→ ~70 creators involved, from big beauty accounts to small UGC partners
→ Creators like @abbygendell and @miranda.mckeon posted their deliveries live
→ SoHo billboards with a QR code to win an "everything shower kit"

Why it worked:

• They didn't ask beauty creators to talk about cleaning. They fit the product into a ritual their audience already loves.

• Luxury-style PR packaging made a cleaning tool feel like a drop worth filming

• The trend was pre-validated: people had been swapping shower product tips on Reddit for years

💡 Lesson: Don't push your product into a new category. Find the ritual where it already belongs and show up there.

5️⃣ The Lucky Orange Purse (4 Brands, 1 Week)

Jordyn Woods brought her orange purse to every Knicks win in the NBA Finals.

The one game bags were banned? The Knicks lost.

The internet decided the purse was lucky. Four brands moved within days:

→ Maybelline paid Woods to apply lip gloss courtside with the purse
→ Reese's matched its blue-and-orange packaging to the Knicks colors
→ Poppi got a GRWM video with its orange soda
→ CeraVe had Woods pull its products out of the game-winning bag on "Are You Okay?"

@areyouokayshow

lucky bag 🤝 lucky @CeraVe (with @Bri Morales + @HEIR JORDYN) #areyouokay #CeravePartner

Why it worked:

• Speed. The purse was a story for maybe two weeks. All four brands shipped inside the window.

• Each brand found its own angle on the same moment — nobody copied anyone

• CeraVe won the creativity round: the product came out of the lucky bag itself

💡 Lesson: Cultural moments have expiry dates. Build an approval process fast enough to catch them.

⭐️ BONUS CAMPAIGN - FIFA × iShowSpeed

FIFA handed a 21-year-old YouTuber the rights to simulcast live World Cup matches.

→ iShowSpeed drew 9.7 million viewers for Portugal's opener
→ That likely beat Fox's own broadcast audience for the same game

FIFA didn't build a new platform. It went where the audience already was and built a deal around the creator they already trusted.

💡 Lesson: Your audience isn't waiting on the platform you prefer. They're already somewhere else, with someone they trust more.

🎁 Want to run campaigns like these?

The brands above didn't get lucky ❌ 

→ They found the right creators, moved fast, and trusted the process.

Click Analytic gives you the tools to do the same. Find creators that actually fit your brand, track campaign performance, and scale what works.

👉 Start for free

What you can copy for your campaigns

• Put the creator inside the product. A voice, a feature, a signature edition — deeper than any sponsorship (Meta × Kylie).

• Sponsor launches, not channels. The launch spike is where the attention is (Vodafone × The Set).

• Follow your next customer, not your current channel. Gen Alpha lives with Roblox creators, so go there (Claire's × Lana Rae).

• Enter new categories through existing rituals. Fit into a habit the audience already loves (Mr. Clean).

• Move at meme speed. Cultural moments expire in days — ship inside the window (Jordyn Woods).

• Go where the trust already is. Don't build a platform, borrow a trusted creator's (FIFA × iShowSpeed).

🔍 Google Search Console now shows the search terms leading people to your social content.

🤖 TikTok launches Agentic Hub, bringing AI agents to advertisers.

🎵 YouTube confirms new music options for image carousels.

🎨 Meta's new AI option allows remixes of public posts on Instagram.

🇺🇸 TikTok launches a Discover America tour.

🎬 X rolls out an updated video editor, including green screen recording.

👀 Facebook tests view count display for posts.

📖 Instagram posts a guide on Stories, covering all the basics.