Thursday, July 4th

Top Creator News, Stories & Tips

Author

Paul Boulet
July 04, 2024

Hey, marketers & entrepreneurs,

This week is huge! We hit 10,000 in our community with 574 new subscribers 🎉 🎉 🎉

Stay informed with the latest in the creator space:

- The fastest growing Insta Creators in Q2 2024

-Charlotte Tilbury’s fake content goes viral

- Khloe Kardashian's new podcast on X

Plus, we just launched our biggest feature yet — UGC Market!

Explore UGC opportunities below.

Excited? Let’s go! 👇

🗓️ This week’s recap:

And more...

  Estimated read time: 2 minutes or less

📊 Did you know?

Travel narratives featured in 36% of the most engaging influencer adverts

( CORQ, 2024)

📩 New feature: UGC Market

We just released our BIGGEST feature to date—“UGC Market”!

Over 150 UGC content creators are now on our platform, ready to create amazing content for your business.

Here’s how it works:

  1. Create your brief: Specify the content type, budget, deadline, and format.

  2. Invite creators: Invite registered creators or wait for them to apply.

  3. Negotiate: Connect in a chatroom to discuss the brief.

  4. Send a proposal: Make a payment and receive your UGC.

💸 UGC content ranges from $25 to $250, depending on the creator.

⚠️ Can’t find the right niche creators? Contact our team, and we’ll find them for you!

📰 Social Snapshot

🧪 Instagram is testing the display of public share counts on posts

🤖 Instagram is rolling out AI chatbot versions of creators

🥳 TikTok launches big brand ‘Deal Days’ to promote in-stream shopping

🧐 TikTok to challenge Amazon Prime Day with its own sales event in July

 ⏰ X to provide insight into when your audience is active

🙀 Apple expands 30% fee on Facebook and Instagram ads globally

🔔 Top Creator Stories

UK influencers are approached by politicians

Research by Billion Dollar Boy reveals that:

→ 26% of UK creators have been approached by political organisations to produce content ahead of the 2024 General Election.

Why?

It significantly influences voters.

Cetaphil uses “Dadfluencers”

The company launched its “Made for Phil” campaign, aiming at making skincare more appealing to men.

As part of this initiative, Cetaphil has partnered with over 100 male influencers.

Khloé Kardashian to launch podcast on X

Khloé, in partnership with X, will release 26 video podcast episodes.

The Kardashian podcast is part of the “Originals on X” initiative, granting creators ownership and a 24-hour exclusive window on the platform.

Charlotte Tilbury’s fake content goes viral

Charlotte Tilbury’s internal email about a "secret product" was mistakenly sent to the company's mailing list.

The email, supposedly from Tilbury herself, appeared to be a clever marketing move ahead of the product launch.

🌟 Creators To Watch

Q2 is over, and that means we’re rolling out…

THE TOP 50 fastest-growing Insta creators list.

Are you looking to partner with creators in Q3? Check the most trendy creators on Instagram these days:

𝙊𝙣 𝙖𝙫𝙚𝙧𝙖𝙜𝙚, 𝙩𝙝𝙚𝙨𝙚 𝙘𝙧𝙚𝙖𝙩𝙤𝙧𝙨:

—> Grew by 34.9% in Q2 2024
—> Got 175,000 Reels Views
—> Got 31% Eng. Rate

And more…

Check out the full ranking:

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Need Help?

Looking to scale your influencer marketing program? Click Analytic can assist:

🔍 Find the perfect creators for your brand

📩 Mass contact and onboard over 100 creators

📢 Ensure constant promotion of your business

📊 Track campaign results automatically

Want to learn more? Book a call with our team here

See you next week!