Thursday, July 31st

Top Creator News, Stories & Tips

Author

Paul Boulet
July 31, 2025

Hey, marketers & entrepreneurs,

This is Paul from Click Analytic! A warm welcome to our 262 new subscribers. You’re joining a growing community of 55,238 marketers & founders building with creators every day.

Today’s edition is for everyone who’s tired of sending DMs into the void.

You’ve got a great product. You’re offering paid or gifted deals. But still…

No replies 😵‍💫

Let’s fix that.

I’m breaking down the exact 4-block system I recommend to brands to 5x reply rates from creators, and how to automate it for scale.

Plus:
💸 Sydney Sweeney x American Eagle’s biggest campaign ever
🧠 Instagram tests like counts for carousels
📺 TikTok goes IRL with mall activations

Let’s get into it 👇

🗓️ Quick Recap:

And more…

  Estimated read time: 2 minutes or less

📊 Did you know?

45% of ad spend is wasted on unbranded content. Most creator ads skip brand cues, killing recall and ROI.

(CreativeX, 2025)

🎯 Learn From This: 80% Reply Rate System

A founder asked me last week:
"Why do influencers never reply to my DMs or emails?"

Most creators don’t ignore you because they’re rude.

They ignore you because your message doesn’t work ❌ 

Here’s the exact system I recommend to brands doing UGC, gifting, or ambassador outreach:

🔒 Step 1: Have one clear goal

  • Do you want a reply? A form filled? A product address?

  • If it’s not obvious, it won’t happen.

  • You need to build your message and subject around your goal.

🧲 Step 2: Use a subject line that gets clicks

Mention what’s in it for them + keep it short

  • Example lines:

    • “Gift for you from [Brand]”

    • “Campaign: [creator name] x [Brand]”

    • “Quick question about your Reels”

    • Paid deal for IG Reels

✍️ Step 3: Stick to the 4-block email format

After years of working with 1000s of creators, I noticed that one form of email would always work better than any other.

Here’s what to follow:

  1. Personal intro + tease the ask

  2. Social proof or why your product’s legit

  3. One clear ask

  4. Direct CTA (“Just reply here” or “Fill this form”)

→ Keep it short. No fluff. Make it about them.

⚙️ Step 4: Automate and follow up

  • 80% of replies come after the 2nd or 3rd nudge

  • Use tools like Click Analytic, Lemlist or Instantly to schedule 3 follow-ups and mass email creators.

Trust me: this is one of the lowest-effort, highest-ROI systems you can implement.

Want the full playbook + a swipeable template?
👉 Check my full guide here

🔔 Top Creator Stories

Facebook cracks down on stolen creator content

Creators reposting unoriginal videos risk full demonetization starting now.

Why American Eagle bet big on Sydney Sweeney

💰 Multi-million dollar deal aims to revive denim sales after a 9% dip last quarter.

Gwyneth Paltrow + CEO scandal = PR gold?

PR stunt boosts Astronomer brand mentions by 3,200% in 48 hours. Will it help to forget the Coldplay scandal?

📱 Social Snapshot

🖼️ Instagram tests like counts for individual carousel frames

📊 Instagram Live now requires 1,000 followers

👟 Snapchat teams up with Togethxr to boost female athlete creators

📺 YouTube adds AI tools for Shorts (photo-to-video, generative effects)

🛍️ Google’s AI Try-On rolls out in the US

🌍 TikTok Pro rolls out in Europe with a focus on positivity

More content, insights & case studies coming next week. Until then - keep testing, keep building, and treat your creators like collaborators, not megaphones.

— Paul from Click Analytic

See you next Thursday!