Thursday, January 25th

Top Creator News, Stories & Tips

Author

Paul Boulet
January 25, 2024

Hey there!

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This week, I’m sharing a special gift with you: 34 lifestyle influencers, perfect for your next collaboration.

And even more: check out these insights to build epic creator campaigns.

Let’s roll. 👇

📌 This week's recap:

And more...

  Estimated read time: 3 minutes or less

🔔 Top Creator Stories

34 lifestyle creators to follow this week

Here’s my free gift!

My team found the top 34 lifestyle influencers on Instagram.

MrBeast to close $100M TV deal

MrBeast is reportedly on the brink of signing a jaw-dropping $100 million deal for his very first TV show on streaming. 

Dubai’s new $41M influencer fund

Dubai unveiled a cool $41 million content creation fund and a dedicated headquarters for social media influencers. 

Snoop Dogg's $100M OnlyFans offer

The rap legend recently revealed that he turned down a whopping $100 million offer from OnlyFans. 

Kim K to be Balenciaga's brand ambassador

Kim Kardashian has just announced her latest fashion fling: she’s the new brand ambassador for Balenciaga.

📊 Stats of the week!

🌟 Campaign Highlight

Hailey Bieber & Rhode Skin crazy new product stole the weekend using creators.

Rhode launched its new cleanser this weekend by sending out hundreds of influencer gift boxes – with a twist. 

→ Rhode turned influencer gift-giving into an experience.

→ +52M followers, +4M views, and epic engagement rates.

📰 Industry Updates

 🚀 TikTok’s Testing an AI song generation process.

⏳ LinkedIn announces you can now sponsor company articles.

🚀 L’Oreal is seeking an influencer marketing agency.

⏳ Instagram now lets you cancel a Story upload.

🚀 Influencer firm Gleam Futures shuts down talent arm.

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See you next week!