Thursday, January 23

📊 Did you know?

TikTok’s US sell-off has been delayed by 75 days.

(FT, 2025)

👀 Campaign to Learn From

Is this the biggest failed campaign of the year?!

Let’s recap:

Gymshark has built a billion-dollar business by partnering with influencers to create a global fitness community.

By 2023, their revenue hit £556.2 million, a 15% year-over-year growth 🤯 

They have been mentioned by over 114k creators on Instagram and 18k on TikTok, according to Click Analytic.

@kierahuckerby

day numero three 🦋💙 @Gymshark use KIERAH to save !! one of my fave fits of the moment an all blue / deep purple number! These vital seamle... See more

→ Their success comes from a smart ambassador program, focusing on fitness coaches / athletes and lifestyle creators.

However, even the best strategies can face challenges when contracts are not carefully managed.

The case

22-year-old powerlifter Nathaniel Massiah, a former Gymshark ambassador, promoted competitor YoungLA soon after his Gymshark contract ended.

The issue? Gymshark alleges he violated a non-compete clause prohibiting collaborations with competitors for three months post-contract.

According to recent reports, the company and the creator found an agreement to resolve this legal issue. BUT

This lawsuit raises challenging questions:

Is it fair for creators? Or is it necessary for brand protection?

• Small creators are often hit hardest in legal fights.

• Clear contracts are a must to avoid confusion.

• Influencers need better legal advice upfront.

Here’s why you must learn from this failed campaign:

Key Lessons for Brands & Marketers

1️⃣ Crystal Clear Contracts

Contracts should clearly explain non-compete clauses and other key terms. Use plain language to avoid confusion. Non-compete clauses can protect brands but must be reasonable to ensure fairness.

→ Learn More to discover how clear contracts can protect your brand and foster better partnerships.

2️⃣ Educate Your Partners

Influencers often don’t fully understand contract terms. Walk them through the key points. Education ensures fewer disputes and better partnerships.

3️⃣ Avoid PR Pitfalls 

Legal battles can damage a brand’s image. Consider mediation or alternative solutions first. A public lawsuit could harm both parties in the long run.

4️⃣ Build Long-Term Trust 

Invest in relationships that foster mutual respect. Focus on transparency and fairness to create loyal, lasting partnerships.

Want to scale with creators and avoid common traps?

It’s not as hard as it seems, but it takes the right approach.
We’ll help you navigate strategies, find the right influencers, and avoid costly mistakes.

→ Book a call with our CEO, Paul.
Paul has led 200+ successful campaigns and was recently featured on Swiss TV for his insights on influencer marketing.

🚨 Don’t wait—secure your edge for 2025! (Psst, it’s free!)
🔗 Schedule your call

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