Thursday, January 18th

Top Creator News, Stories & Tips

Author

Paul Boulet
January 18, 2024

Hey there!

This week, I learned how to get over 1 billion views with 1 simple trick.

Check out these insights to build epic creator campaigns.

Let’s roll. 👇

📌 This week's recap:

And more...

  Estimated read time: 2 minutes or less

🔔 Top Creator Stories

17 influencer marketing ins & outs this year

Nearly 95% of marketers now believe influencer marketing is the way to go. 

My team and I reflected on the biggest trends for influencer collaborations in 2024.

See what’s hot and what’s not this year.

Sydney Sweeney becomes L’Oreal ambassador

Euphoria star Sydney Sweeney becomes Kérastase's new global ambassador. How is she a good fit? Check our data analysis below…

Samsung partners with a virtual influencer

Samsung's virtual influencer Sam will host Galaxy Unpacked 2024, unveiling AI-powered Galaxy S24 with a blend of tech and digital charm.

Italy to increase influencer regulations

Following the “Chiara Ferragni scandal”, Italy steps up regulation of social media influencers, bringing them under Agcom oversight with strict new rules and fines for non-compliance.

❌ Don’t make this mistake!

🌟 Campaign Highlight

New movie generated over 1.2B views!

The new rom-com of 2024 used Word-of-mouth to reach the top of the Box Office. How did they achieve it?

→ Main co-stars recorded an easy-to-reproduce TikTok video.

→ Used +300 TikTok Creators to spark a viral trend

📰 Social Media Updates

 🚀 Instagram is testing a new sticker labelled Fitness.

⏳ Communicating online via Snapchat brings happiness.

🚀 YouTube Creators can now access channel activity from their live feed.

⏳ Snapchat+ hit 7M paying subscribers.

🚀 X paid 80,000 creators in 2023

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See you next week!