Thursday, January 11th

Coca-Cola dumps Chiara Ferragni

On Friday, Coca-Cola suspended its collaboration with Ferragni after the pink pandoro scandal.

🔗 Full Story Here

Tiger Woods ends partnership with Nike

After $500M and 27 years, Nike and Tiger Woods have brought one of the most famous commercial partnerships in sport to an end.

🔗 Full Story Here

Creator’s new AI bot rakes in $34K in 24 hours!

Amouranth, Twitch and Kick’s sweetheart, made over $34K in 24 hours by launching her new AI influencer chatbot. Is this the start of a new trend?

🔗 Full Story Here

Helen Owen x SweetGreen

Helen Owen is one of the most successful lifestyle creators in the US, with a combined audience of +2M followers across Instagram, TikTok and YouTube.

This week, she partnered with SweetGreen to promote their salad bar in L.A.

In less than 24 hours, she generated +150k Reels Views!

Key Takeaways:

→ She did a combo of stories + Reels

→ The post-generated positive comments

→ Target the right audience: 80% of her audience is interested in healthy food and fitness content.

→ High-quality content showcasing the food with a custom salad for followers to relate to.

→ SweetGreen focused on Helen’s most successful content, Instagram Reels, where she previously generated +3M views (with Tudor Watch)

🔗 Watch the campaign in action