Thursday, February 8th

Top Creator News, Stories & Tips

Author

Paul Boulet
February 08, 2024

Hey, marketers & entrepreneurs!

Welcome to our 149 new subscribers. You’re joining a growing community of 2979 active readers.

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This week, we have Hailey Bieber, Taylor Swift x, The Super Bowl and much more on the menu!

Here’s the latest scoop on the influencer marketing buzz.

📌 This week's recap:

And more...

You can craft epic influencer marketing campaigns with these insights. Don’t miss it!

  Estimated read time: 2 minutes or less

🔔 Top Creator Stories

Rhode’s NEW product launch!

Rhode Skin, with trendsetter Hailey Bieber at the helm, just dropped another marketing masterpiece. 

And it’s got the internet buzzing 🐝

He turned multi-millionaire before 30 using creators

Meet Timothy Armoo, a visionary entrepreneur.

By 28, Timothy transformed his understanding of Gen Z into a multi-million dollar empire. 

How Taylor Swift could impact the Super Bowl

Super Bowl advertising is a massive affair! Think:

👉 115M viewers.

👉 $7M fee for a 30-second commercial slot.

But, is the Super Bowl ready for the “Swift effect"?

Evolved Chocolate & Tinx

We’ve got an epic case study for you: the collaboration between Evolved Chocolate and influencer Tinx.

Here, authenticity is the key to success.

Poppi x Paris Hilton = pop-up store

Poppi's launch of its Wild Berry flavour aimed high and reached the stars.

How?

With an outstanding influencer marketing strategy.

📊 Stats of the week!

🌟 Campaign Highlight

Michael Cera X Cerave

Here’s an iconic collaboration that everyone is talking about!

Michael Cera, known for shying away from the limelight and social media, unexpectedly became an influencer for Cerave. The impact?

→ Cerave's audience grew by +11%.

→ Michael and Cerave are trending.

📰 Industry Updates

 🚀 TikTok influencers outperform Instagram for affiliate engagement.

⏳ LinkedIn had several recent updates.

 🎯 Threads downloads tripled in December. Keep it on your radar.

 📢 Instagram is running ads, reminding you it is a search engine.

💰 96% of online creators make less than $100K per year.

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See you next week!