Thursday, February 29th

Top Creator News, Stories & Tips

Author

Paul Boulet
February 29, 2024

Hey, marketers & entrepreneurs!

Welcome to our 167 new subscribers. You’re joining a growing community of 3,381 active readers.

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This week, I've got some epic campaigns to share, such as the LEGO pop-up!

(But there's also a Kylie Jenner collab that was more than a failure; it was bizarre 🙈).

I’m also sharing the latest job opportunities in the creator space!

Curious? Let’s roll!

This week’s recap:

And more...

  Estimated read time: 2 minutes or less

🗓️ Webinar Alert!


Want to learn more about the impact of UGCs on DTC brands?

Join me in a FREE webinar as I chat with Jess Jasper and Adam Callow from The Growth Foundation. Gain insights and prepare for success. 

It’s next week, and a few more tickets are available!

Don’t miss it!

🔔 Top Creator Stories

Kylie Jenner & Gaming?!

Kylie Jenner decided to shout out a mobile game on her Insta.

It’s the worst campaign that I’ve seen in years… Here’s why:

How LEGO spent $0 & got +3M views

Partnering with influencers Jamie Laing and Sophie Habboo, LEGO introduced ‘Le Florist’ pop-up flower shop.

Learn how LEGO took social media by storm.

Prime Video's new influencer marketing show.

The documentary reveals an unfiltered glimpse into the influencer world in France.

And even features a French minister ?!

12 highest-paid TikTokers

This week, my team found the 12 highest-paid TikTokers in 2024.

Did you know that 50% of TikTok creators earn less than $15k per year??

📊 Stats of the week

🌟 Creator Highlight

Reesa Teesa blew up TikTok

In January, Reesa Teesa was just another TikToker with 7K followers.

30 days later, she became a mega influencer:

—> +3.2 M followers in ONE month

—> 297M views

How did she do this in 30 days?

📰 Industry Updates

🆕 YouTube introduces TV Channel Pages.

👀 TikTok Shares Insights Into effective app marketing approaches.

🚀 Snapchat reveals key drivers for effective brand/creator partnerships.

💻 Instagram tests live-stream gaming.

💼 Industry Careers

🇨🇭 Junior Influencer Strategist - Kingfluencers AG

🇺🇸 Influencer Marketing Manager - Boden

🇺🇸 Influencer Marketing Lead - Moby

🇩🇪 Manager, Social Marketing - NETFLIX

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See you next week!