Thursday, February 22nd

Top Creator News, Stories & Tips

Paul Boulet
February 22, 2024

Hey, marketers & entrepreneurs!

Welcome to our 3,169 new subscribers. You’re joining a growing community of 152 active readers.

If you like our content, share it with your friends HERE.

This week, I found some crazy campaigns & stories, including SKIMS x Usher, Mr. Beast on the cover of TIME and more.

I’m also sharing the latest job opportunities in the creator space!

Ready? Let’s go

This week’s recap:

Top 35 British YouTubers
LeBron James’ new grooming line
MR Beast is the most watched person on earth
SKIMS x Usher
Instagram’s new way to filter DMs!
A&F is looking for Influencer Marketing Manager

And more...

Estimated read time: 3 minutes or less

🔔 Top Creator Stories

From Reality TV to millionaire influencer

How Bethenny Frankel grew her influencer business to $3.2M, leaving reality TV behind.

🔗 Full Story Here

Most Viewed British YouTubers

My team and I listed the most viewed YouTubers in the UK.

One creator got an average of 8.1M views on its content!? crazy…

🔗 Get the list now

Asda’s new bet: Granfluencers

It’s THE unexpected news of the week → Granfluencers are breaking the internet.

Yes, really! Check how this retail brand is leveraging older influencers such as Nana Joan and Nana K.

🔗 Full Story Here

LeBron James’ new grooming line

The billionaire basketball star has entered the men’s grooming game.

Customers will find the product in stores this spring. A piece of news to follow.

🔗 Full story here

🔥 Mr Beast is on the cover of TIME!

The creator economy is ruling the world.

Need proof?

Mr Beast is now on the cover of TIME Magazine. But why is that? Well, it makes sense if you consider:

He is the most watched person on earth (his content was viewed 30 billion times in 2023 👀)
His reach is incredible (+400M followers across all his platforms)
His most popular video was viewed 500 million times!

Check the full interview here

🌟 Campaign Highlight

SKIMS x Usher

The SKIMS x Usher collab during the Super Bowl is a masterclass in timing & marketing finesse.

+3M views later, consumers were already asking for a restock!

Here’s how Kim K and her brilliant marketing team capitalised on one of the biggest events of the year without being an official sponsor.

How did they do it?👇

📰 Industry Updates

🚀 X will allow brands to run ads with creators (new YouTube Select).

🆕 TikTok’s native app arrives for the Vision Pro.

🔬 Instagram’s testing new hashtag limits.

📌 FINALLY! Instagram adds ‘People You Follow’ filter for DMs.

🤝 Pinterest announces major ad partnership with Google.

💼 Industry Careers

🇬🇧 Influencer Marketing Manager - EMEA A&F

🇬🇧 Senior Account Executive (Influencer) Pepper

🇬🇧 Brand Activation Specialist On Running

🇨🇭 Digital Influencer Marketing and Community Manager Wella Company

🇫🇷 Influencer Marketing Specialist Pandora