Thursday, February 15th

Top Creator News, Stories & Tips

Author

Paul Boulet
February 15, 2024

Hey, marketers & entrepreneurs!

Welcome to our 152 new subscribers. You’re joining a growing community of 3009 active readers.

If you like our content, share it with your friends HERE.

This week’s been all about the Super Bowl, and the buzz isn’t over.

--> Prepare for a football-packed newsletter (creator-related, ofc)!

Also! 🆕 This week, we are sharing some exciting job opportunities in the creator space for fellow marketers.

Here’s the latest scoop on the influencer marketing buzz.

This week’s recap:

📌 This week's recap:

And more...

  Estimated read time: 2 minutes or less

🔔 Top Creator Stories

Top 25 growing brands on TikTok

Here’s my freebie!

Our team created the ultimate list of the most growing brands on TikTok in January.

Celebrities' Impact on the Super Bowl

This year, over 50% of the ads featured celebrities.

Last year it was 40%. What is happening?

Beyoncé's new venture: CÉCRED

Queen B is back and expanding her portfolio.

CÉCRED is a masterclass in using celebrity influence to redefine market norms.

5 NFL players' brand deals

These five players are proving that they’re more than just athletes; they’re smart business minds ready to make their mark off the field.

We have a lot to learn from them!

Emma Chamberlain & Lancôme

Season 2 for Emma Chamberlain and Lancôme.

Check it out!

😅 My Favorite Ad for Valentine’s Day

🌟 Campaign Highlight

Taylor Swift BOOSTED the NFL

Taylor Swift and the NFL showed us the right approach to make influencer marketing as lucrative as striking gold. Swift’s impact?

→She increased the NFL and Chiefs value by $331M.

→ Kelce's jersey sales are up 400%.

And 3 more examples 👇

📰 Industry Updates

 🚀 TikTok has outpaced Social Buying on Facebook AND Instagram.

❌ Snap is laying off employees.

💰 Disney buys Epic Games.

🔬 META tests trending topics on Threads.

🎯 X takes on YouTube with new ad targeting.

💼 Industry Careers

 🇺🇸 Director, Brand Partnership with Digital Brand Architects

🇺🇸 Director, Brand Engagement with Strivectin Skincare

🇬🇧 Global Social Media Content Lead with ON Running

🇫🇷 Senior Activation Manager, Global Influencer Marketing with Coty

🇬🇧 Senior Influencer Executive with Asos

Did you learn something new from this newsletter?

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See you next week!