Thursday, February 06

📊 Did you know?

81% of TikTok users say the platform introduced them to new topics and trends they didn’t even know they liked.

(Entrepreneur, 2025)

👀 Campaign to Learn From

Who said influencers' trips were dead in 2025?

L’Oréal proved the opposite last month.

They did an amazing influencer event in Switzerland. I would call it a masterclass in experiential marketing.

The brand executed a highly curated luxury experience designed to generate organic engagement and brand affinity among top-tier beauty influencers.

@lorealparisuk

It’s giving ICONIC @Isobel Lorna & The BIG DEAL mascara ✨ Wait until you see the final edit 👏🏼 #lorealparisuk #makeup #skin #hair

What can we learn from it?

✅ Perfect timing – The event aligned with winter beauty trends, ensuring seasonal relevance and boosting content opportunities that felt timely and authentic.

✅ Branded details – Life-size mascara props, ski gear, and luxury chalets created stunning visual assets that seamlessly integrated L’Oréal’s branding into influencer content.

✅ Right influencers – Instead of a mass invite, L’Oréal carefully selected a small group of high-impact creators whose audience aligns with the brand’s luxury positioning.

 ✅ Immersive experience – Attendees didn’t just receive products; they were immersed in a winter wonderland of beauty and adventure, making the event feel aspirational yet attainable.

But be aware ⚠️ 

Doing influencer events can be risky without the proper guidelines.

A poorly executed event can backfire, damaging brand reputation and audience trust.

Take Tarte’s recent event as an example—it was held during LA wildfires with an unfortunate “Tarte on Fire” theme.

The backlash was swift, with consumers calling the brand tone-deaf and insensitive.

This highlights the importance of context, crisis awareness, and thoughtful event planning to ensure influencer collaborations enhance rather than harm brand perception.

📌 Lesson: A great event is more than luxury—it’s about timing, awareness, and alignment with your audience’s values. Thoughtful, immersive experiences can drive meaningful brand engagement, while missteps can lead to PR nightmares.

Can Influencers Power Your Business in Q2 2025?

Influencers don’t work for EVERY business. Want to know why?

Connect with our CEO, Paul.

Paul has led 200+ successful campaigns and was recently featured on Swiss TV for his insights on influencer marketing.

He’ll study your brand, analyze your competitors and tell you how and if you can strategically win with creators.

🚨 Don’t wait—secure your edge for 2025! (Psst, it’s free!)
🔗 Schedule your call

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