Thursday, December 19

BUT FIRST - Thank You! 🙏 

Thanks for your support this year and help us build a community of marketers and entrepreneurs!

We launched our newsletter in January 2024, and since then, we got:

• Went from 12 to +22,000 readers!

• Generated 162,000 impressions

• Helped +112 Ecom brands with strategic sessions

• 75,000 creators are discovered per month on ClickAnalytic.com 

1️⃣ Dubai Chocolate 🍫 

Dubai Chocolate is breaking the internet—literally!

How did it happen?

One day, TikTok star Maria Vehera posted an ASMR video featuring the chocolate.

The content generated 106 million views and sent Dubai Chocolate’s sales soaring.

@mariavehera257

@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what... See more

• 300% sales boost globally in just one year 🫠 

• #DubaiChocolate hits over 1 million mentions 😍 

▶️ Takeaway: stay on top of what’s trending in your niche (like ASMR or food aesthetics).

2️⃣ Rhode Phone case📱 

This year, Rhode launched a lip balm phone case — a genius blend of innovation and brand promotion, perfect for mirror selfies.

Hailey’s 50M+ audience quickly turned it into a trendy must-have.

• 10M+ hashtag mentions on social media🫣 

• Sold out in under 24 hours during initial drops 😮‍💨 

▶️ Takeaway: Think outside the box, it will generate content.

3️⃣ Kylie Jenner x Crumbl Cookies 🍪 

Kylie Jenner’s collab with Crumbl Cookies brought limited-edition flavors, custom packaging, and her star power to the table.

Promoted to her 400M+ Instagram followers, the campaign saw:

@kyliejenner

OMG …

• 1.2M cookies sold in the first week 🍪 

• 5M+ hashtag mentions across social media 😳 

▶️ Takeaway: Exclusivity sparks demand. Celebrity-backed limited editions create urgency, generating buzz online and boosting sales in-store.

4️⃣ SKIMS x Lana Del Rey: a Valentine’s Day magic 💌 

SKIMS partnered with Lana Del Rey to launch limited-edition lingerie for Valentine’s Day, blending celebrity influence with themed collections.

The results?

• 488K+ Instagram engagements on campaign posts 🤩 

• 20% surge in site traffic during the launch 💻️ 

▶️ Takeaway: Expanding into new categories with the right celebrity partner positions your brand as versatile and trendsetting, attracting a wider audience.

5️⃣ Sabrina Carpenter x Blank Street Coffee ☕️ 

Sabrina Carpenter collaborated with Blank Street Coffee.

Why?

Because Blank Street Coffee seized the opportunity when Sabrina released her new hit song named “Espresso”

• 35% increase in foot traffic during launch week 😍 

• 500K+ social media mentions tied to the collab 🫣 

▶️ Takeaway: Partnering with a rising star boosts cultural relevance and creates buzz, connecting brands with trending audiences.

6️⃣ Gap x Julia Huynh 👑 

When Julia Huynh’s TikTok review about the best hoodies went viral with 13M views, Gap noticed they were missing from the list.

Instead of sending her a hoodie, they invited her to co-create one.

The collaboration paid off:

• 4.6M views on Julia’s collab content 😀 

• 50% increase in Gap’s TikTok followers in 6 months 🧖 

▶️ Takeaway: co-creating with influencers builds trust, authenticity, and direct engagement with your target audience.

7️⃣ 818 Tequila: a campus hit 🍸️ 

Kendall Jenner’s 818 Tequila saw 94% YoY sales growth, thanks to a game-changing college tour.

@sarahalcalah

JAJAJA SUPER EMOCIONADA YO #foryou #kendalljenner #drink818 #tequila #16deseptiembre #kenny #collegestation #goodbullicehouse @Kendall Jen... See more

What was the strategy?

First, the brand dropped prices by 30% to appeal to younger audiences. 🔞

Then, Kendall went on a college tour, serving drinks herself and handing out exclusive campus merch. 👱‍♀️

▶️ Takeaway: Events, especially when influencers show up, generate CRAZY social media visibility and UGC.

8️⃣ MAC Cosmetics x Lip Combo Trendsetters 💄 

MAC teamed up with lip combo icons Gabbriette, Karen Sarahi Gonzalez, and Ryan Destiny to launch personalized lippy sets targeting different styles.

The results?

• Combined Reels reached 4.3M users across Instagram 🤩 

▶️ Takeaway: working with multiple influencers helps reach a bigger audience and connect with multiple target groups.

9️⃣ Crocs x BARK: Pet Crocs take over 🐶 

Crocs stepped into the pet world this year! Partnering with BARK, they launched Pet Crocs, inspired by years of fan requests and adorable pet photos.

The result?

@winstonthefrenchiee_

This is how its going… 😅🤣 Crocs arw from @wagwear use code NYCWINSTON #petsoftiktok #dogsoftiktokviral #frenchiesoftiktok #frenchbulldog #... See more

• #dogcrocs hashtag used by 130+ creators, reaching 11M+ people 🐶 

• The collection sold out in 1 day! 🤩 

▶️ Takeaway: Tapping into niche trends like pet influencers opens new audiences, boosts engagement, and drives rapid sales.

🔟 818 x Chamberlain Coffee 🥂 

Kendall Jenner’s 818 Tequila teamed up with Emma Chamberlain’s Chamberlain Coffee to launch a limited-edition cocktail kit called the “Espresso Martini.”

The impact?

• Brought together two powerhouse brands with massive influencer appeal 💥 

• Created buzz around unique cross-category innovation 🫢 

▶️ Takeaway: Collaborating across unexpected categories creates buzz, expands audiences, and reinforces brand innovation.

Looking to scale with influencers in 2025?

You need the right strategy, influencers, and guidance.

→ Book a call with our CEO, Paul.

Paul, featured on Swiss TV, has led 200+ campaigns and helped brands drive major revenue.

What happens on the call?
📊 He’ll analyze your brand.
🎯 Build a strategy tailored to your goals.

🚨 Spots for January are filling fast—don’t miss your chance to level up your influencer game!