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- Thursday, December 12th
Thursday, December 12th
Top Creator News, Stories & Tips
Paul Boulet
December 12, 2025
Hey, marketers & entrepreneurs,
It’s Paul from Click Analytic 👋
And a warm welcome to our 66 new subscribers. You’re joining a growing community of 56,369 marketers & founders building with creators every day.
Did you know Dunkin’ Donuts sponsored Kris Jenner’s 70th birthday?
YES — and it’s the clearest sign of the biggest trend for 2026: Micro-Events.
I break it all down below.
Plus this week:
→ SKIMS’ viral advent calendar
→ American Eagle’s creator-led comeback
→ Instagram’s new “reshare public stories” update
👇👇
🗓️ Quick Recap:
And more…
Estimated read time: 2 minutes or less
📊 Did you know?
Instagram now reaches half of all U.S. adults.
(Pew Research Center, 2025)
🎄 SKIMS’ viral advent calendar
Kim Kardashian dropped a $500 SKIMS advent calendar filled only with… panties.
Fans were confused. Creators loved it. And TikTok did what TikTok does.
Unboxings everywhere.
Comments arguing if it’s genius or ridiculous.
Millions of free impressions.
📌 The real play:
It wasn’t built to sell a product.
It was built to spark conversation, and creators carried it.
💡 Quick takeaway:
Sometimes the best “product” is just a PR moment people want to talk about.
🔔 Top Creator Stories
📈 American Eagle’s creator strategy pays offCelebrity-led campaigns (K-pop stars, Sydney Sweeney, TikTok creators) helped reverse declining sales — proving that when creators lead the story, they drive revenue, not just awareness. |  |
🎁 This Black Friday campaign got +9M viewsTarget and a rising DTC home brand quietly dominated TikTok during Black Friday. How? They made consumers create UGCs at 3am! |  |
🇮🇹 Italy’s new 25% creator taxItaly just introduced a steep “ethical tax” on OnlyFans creators under its flat-rate regime. It’s a move that could reshape income reporting, platform incentives, and how European creators price their content. |  |
🔥 Is this the new trend for 2026?
❌ Forget Coachella.
✅ Micro creator moments are now beating mega-events.
Brands used to chase stadiums, festivals, F1 weekends, and Super Bowl buzz.
Now?
They’re pouring that same budget into tiny, high-impact, creator-led moments.
Here’s what smart brands did this year:
🔥 Real examples
→ Dunkin’ didn’t sponsor Coachella.
They sponsored Kris Jenner’s 70th birthday with custom donuts. Results? Multiple celebrities and creators posted organically.
→ Rhode didn’t pay millions for F1.
They hosted a private dinner with creators & F1 WAGs in Miami during the F1 race. More content, more trust, more reach.
→ Poppi didn’t buy a festival booth.
They sponsored Alix Earle’s dinner with friends. TikTok carried the rest.
None of these moves required stadium budgets.
All of them hijacked micro events for organic reach.
🧠 Why this works
Micro moments are:
✔️ Cheaper
✔️ More creative (and personal / relatable)
✔️ Built for TikTok & Reels
✔️ Powered by trust (creators)
✔️ Designed to break the algorithm
Big stage = big cost.
Small table = big impact.
If I were running brand budgets in 2026?
I’d rather spend $50K on 10 micro moments than $500K on a booth no one remembers.
What do you think?
📱 Social Snapshot
What did you think of today's insight?Help me make the next insights 📈 even more useful ✅ |
That’s it for this week 👊
More insights, case studies & campaign breakdowns coming next week.
Until then → keep building, keep testing, and create moments worth sharing.
— Paul from Click Analytic