Thursday, December 12

📊 Did you know?

🥐 THIS CREATOR COLLAB MAKES ME HUNGRY!

A fashion brand Hering partnered with a chef and Brazilian influencer to create… a cake?

YES! And the collaboration generated 30M views.

Is it a most random campaign or a marketing genius?

Let’s find out👇

cedricgrolet

View more on Instagram

The results were nothing short of chef’s kiss:

🎥 30M view

❤️ +800K likes

📈 2300% increase in engagement

Yeah, you read that right.

Now, let’s break down how they pulled this off like marketing masterminds:

1️⃣ The Power of Pairing

Why settle for one influencer when you can have two?

Hering teamed up with two industry icons to create magic:

👨‍🍳 Cedric Grolet — A French pastry chef whose name alone makes you drool 🍰 

With 11.7M Instagram followers and an average of 21M Reel views, he’s basically the king of culinary content.

👩‍💼 Bruna Marquezine — Brazilian actress, style queen, and a cultural icon with 45M followers.

She brought the glam, the edge, and the audience 🤩 

The magic here?

Pairing two distinct personas to reach not just one, but two niche markets.

2️⃣ Crossing Niche Borders

Fashion and food might seem like pineapple on pizza, controversial, but it works for some!?

It’s gourmet marketing.

This trend of niche-blending collaborations is 🔥 right now.

Examples?

• Crocs x pet influencers (we’ve talked about it recently).

Here’s why this works

✅ It sparks curiosity: “Wait, what? Food and fashion?!”

✅ It stands out in a sea of sameness.

✅ It attracts diverse audiences who wouldn’t normally interact with your brand.

For Hering, it wasn’t just about foodies or fashionistas—it was about both.

And that’s where the magic lies.

3️⃣ Shared Channels, Shared Success

Hering co-posted the collab on both Cedric’s and Bruna’s Instagram accounts 👇️ 

This isn’t just tagging an influencer—it’s a shared stage where both parties shine.

📈 What did this strategy do?

It quadrupled reach to 16M+ people while keeping the messaging authentic and native to each creator’s audience.

If you’re not doing this yet, here’s your nudge:

Let your influencer partners take the wheel (or at least share the ride)🚘️ 

Now, the big question:

What’s YOUR favorite brand collab lately?

Takeaways for your brands:

🤔 Think bigger: don’t just collaborate—co-create. Two influencers are better than one, especially when they’re from different niches.

🙀 Be unexpected: forget safe. Venture beyond your industry and bring fresh energy to your campaigns.

👀 Maximize distribution: let your influencers do the heavy lifting by co-posting on their platforms.

How can we get YOUR brand visibility with influencers?

It’s not hard, but it takes time.

You need the right strategy, the right influencers, and expert guidance—but we can help!

→ Book a call with our CEO, Paul.

Paul was recently featured on Swiss TV, explaining the benefits of influencers for businesses. He has worked on 200+ successful influencer campaigns and helped brands generate significant revenue with influencers.

How will it go on the call?

1. Paul will analyze your brand from top to bottom

2. And develop a comprehensive influencer strategy that actually works.

(Psst, it’s free!)

🚨 Book an available spot for December, so you don’t miss your chance to elevate influencers in your marketing strategy!

🔔 Top Creator Stories

❌ Instagram locks out developers of third-party consumer apps

💬 Instagram adds replies, insights and more features to broadcast channels

😍 LinkedIn is giving the ability to increase visibility, grow followers, and get more website clicks

🎁 TikTok prepares to introduce in-app mini apps

📱 TikTok expands affiliate marketing program