Thursday, August 7th

📊 Did you know?

TikTok broke records with 74M+ live viewers for Tomorrowland, cementing itself as the platform for music x creator moments.

(TikTok, 2025)

🐶 Puppy Sphere x Sabrina Carpenter = CRAZY idea

This might be the influencer campaign of 2025.

And it started with a cold email. Let me explain 👇

Puppy Sphere (a cozy startup for dog lovers) had a wild idea:

“Let’s email Sabrina Carpenter’s team”

No agency. No huge budget.

They reached out. Cold.
→ “We want to build a puppy therapy lounge backstage on your tour.”

Fast forward 18 days…
They’re backstage in Toronto, setting up a post-show Puppy Lounge.

Sabrina (yes, 48M followers Sabrina) posts it.
Her fans go wild.
The post racks up 4.7M likes.

Why did this work?

✅ They did the homework → Found a genuine brand fit
✅ They offered value → A real experience, not just a product
✅ They kept it human → No overthinking. Just timing + relevance
✅ They made it emotional → Not an ad. A moment.

Here’s the template email they used:

Sabrina’s posts normally hit 28M views and $600k+ in media value.
Puppy Sphere got it with one great idea and one email.

*Check the full audience stats & Instagram metrics of Sabrina Carpenter here.

💡 Let this be your reminder:
You don’t need a big budget.
You need a real reason to show up.

📘 New: Instagram’s Format Guide

Instagram just dropped a new post format guide 👇️ 

🎯 Want brand awareness? → Use Reels and Collabs
🛍 Want more sales? → Try Carousels + Story product tags
💬 Want engagement? → Lead with photo posts + question captions

Pair the right goal with the right format, and your content gets seen and acted on.

🔔 Top Creator Stories

📍 Instagram Maps rolls out, rivaling Snap Maps

📺 YouTube tests joint-video “Collabs” to copy Instagram Collab tool

💬 TikTok introduces creator Chat Rooms

📈 Instagram adds new follower growth insights

🎥 Samsung TV Plus opens creator-only livestream channels

🌀 Vine may be rebooting as an AI-first app (Elon Musk teased)