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- Thursday, August 28th
Thursday, August 28th
Top Creator News, Stories & Tips
Paul Boulet
August 28, 2025
Hey, marketers & entrepreneurs,
Paul here from Click Analytic 👋
As usual, a warm welcome to our 52 new subscribers. You’re joining a growing community of 55,646 marketers & founders building with creators every day.
Today, apart from big updates on Instagram, TikTok, and YouTube… I’ll share my favorite campaign of the month.
Or how a smoothie, a pop-up in NYC, and a tennis star came together to spark 1M+ views (and a playbook worth stealing).
Plus:
📸 An Instagram creator hitting 10M views overnight with Trial Reels
🎖 How the US Army is using influencers to recruit Gen Z
⚡ Instagram adds Reels retention metrics
Let’s get into it 👇
🗓️ Quick Recap:
And more…
Estimated read time: 2 minutes or less
📊 Did you know?
Posting 3–5 times per week can more than double your follower growth rate compared to posting just once or twice.
(Buffer, 2025)
🔔 Top Creator Stories
10M views overnight on Trial ReelsInstagram creator Austin Sprinz tested the new Trial Reels feature, and within hours, it exploded past 10M views 🔥 A glimpse into how new formats can supercharge growth. |  |
The US Army turns to influencers?!Forget billboards ❌ the military is now recruiting Gen Z through TikTok and Instagram creators, selling them not just a job, but the promise of stability. A bold shift in strategy. |  |
Why ESPN hired a 22-year-old TikTokerIn a shocking accident, creators were injured while reviewing a restaurant. The incident has sparked conversations about safety and filming in public. |  |
🥤 Naked Juice x Coco Gauff
This one really caught my eye.
Here’s what happened:
Tennis star Coco Gauff partnered with smoothie brand Naked Juice last year as a brand ambassador.
And with the US Open kicking off this week in NYC, Naked Juice saw the perfect moment to push the collab just before the tournament.
They launched a unique signature smoothie with Coco — the new pineapple orange smoothie — and even named her their “Chief Smoothie Officer.”
To celebrate, they opened a Nolita pop-up called “Coco’s Corner Store,” blending product launch + sports hype + influencer buzz.
Why I think it worked:
1️⃣ The timing was perfect (tied directly to the US Open hype)
2️⃣ The pop-up activation made it more than just a product launch, it became an experience.
3️⃣ Smart mix of influencers: from ESPN’s Katie Feeney, Paige Lorenzo, to micro-creators like Mariah Ashley (53k), foodie Matt Peterson, and comedian Andrew Rousso.
👑 And of course, Coco herself created content, adding authenticity and reach.
The results?
Paige Lorenzo → 655k views
Coco Gauff → 60k+ views across platforms
Andrew Rousso → 79k views
➡️ Altogether, over 1M+ impressions across creators.
What could have been better:
The hashtag #nakedpartner was already used by Naked Cashmere → confusing for brand identity.
Coco posted a static photo instead of a Reel → leaving a lot of reach on the table.
👉 My takeaway: Naked Juice didn’t just launch a smoothie. They created a moment around Coco Gauff, tied it to culture, and used a smart influencer mix. That’s how you turn a product launch into 1M+ organic impressions.
📱 Social Snapshot
What did you think of today's insight?Help me make the next insights 📈 even more useful ✅ |
More insights, case studies & campaign breakdowns coming next week.
Until then → keep building, keep testing, and create moments worth sharing.
— Paul from Click Analytic
📺 YouTube rolls out new Shorts collab ad format
🖼 YouTube posts now allow 10 images (up from 5)
🎾 TikTok announces ATP tennis content partnership
🚫 China won’t sell TikTok’s algorithm to US (ban risk rises)
#️⃣ TikTok implements hashtag limit
📊 Instagram adds Reels retention metrics
🔗 Instagram enables linking Reels for multi-part content
🛍 Pinterest drops Fall 2025 trend report