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- Thursday, August 21st
Thursday, August 21st
Top Creator News, Stories & Tips
Paul Boulet
August 21, 2025
Hey, marketers & entrepreneurs,
This is Paul from Click Analytic! I’m back 😀
As usual, a warm welcome to our 102 new subscribers. You’re joining a growing community of 55,594 marketers & founders building with creators every day.
Today, I’ll show you how Selena Gomez’s Rare Beauty turned NYC into a scratch-and-sniff playground.
And how you can copy the move to spark thousands of free UGC posts.
Plus:
📸 TikTok wants better sponsorship disclosure
🔥 A creator clocking 50M views in 31 days
❓️What is TikTok Go?!
Let’s get into it 👇
🗓️ Quick Recap:
And more…
Estimated read time: 2 minutes or less
📊 Did you know?
Threads has hit 400M monthly active users. That’s 100M+ growth in under a year → making Threads one of the fastest-scaling apps ever.
(Meta, 2025)
🔔 Top Creator Stories
This creator got 50M views in 31 days - How?Every August, Léna Situations turns daily YouTube vlogs into millions of views per day. Last year, she got +50M views!! |  |
LinkedIn’s breakout moment for creatorsB2B creators are thriving. From long-form content to newsletters, LinkedIn is becoming a legit revenue channel for thought leaders. |  |
Food influencers hit by a car while filmingIn a shocking accident, creators were injured while reviewing a restaurant. The incident has sparked conversations about safety and filming in public. |  |
📚 Learn from this: Rare Beauty’s UGC Masterclass
This campaign generated massive UGC.
Rare Beauty didn’t just launch a perfume… they made New York smell like it.
Let me explain what you learn from this. First, the campaign brief 👇️
They installed scratch-and-sniff billboards across the city:
📍 Scratch → Smell the new scent
📍 Scan → Get a free sample
📍 Post → Tag Rare Beauty
The result?
💥 Trending across IG, TikTok, Threads
💥 Thousands of organic posts in days
💥 Millions of impressions
(reports show some TikTok videos from the stunt passed 10M+ views within 48h)
@rarebeauty a double-take in the streets... and yes, it's Rare Eau de Parfum. Find the scratch and sniff billboards in Soho and Chelsea and scan the... See more
Why it worked:
1️⃣ Surprise IRL → Smelling a billboard? Too fun not to share.
2️⃣ Sampling made easy → QR code → Shopify funnel → instant trial.
3️⃣ It felt authentic → A campaign rooted in Selena’s playful, community-driven brand DNA.
Most brands send PR boxes ❌
Rare Beauty created a moment.
And moments get reposted.
👉 Marketers: stop chasing clicks. Start creating experiences.
This one? It smelled like virality!
📱 Social Snapshot
What did you think of today's insight?Help me make the next insights 📈 even more useful ✅ |
More insights, case studies & campaign breakdowns coming next week.
Until then → keep building, keep testing, and create moments worth sharing.
— Paul from Click Analytic
📈 TikTok launched TikTok Go, an affiliate program for hospitality creators
✍️ TikTok bios may expand to 160 characters
⚠️ TikTok cracks down on sponsorship disclosures
📈 Instagram adds new follower growth insights
🎧 Meta rolls out AI-powered audio translations
📸 Instagram may start counting screenshots as engagement