Thursday, August 1st

Top Creator News, Stories & Tips

Paul Boulet
August 01, 2024

Hey, marketers & entrepreneurs,

A warm welcome to our 465 new subscribers. You’re joining a growing community of 15 541 active readers.

Creators are smashing it this week:

Publicis invested $500M in the creator space, TikToker sues another creator for plagiarism, top 15 Olympians to follow…

But also…

I'm breaking down the strategy of a recent Chanel campaign👇

Excited? Let’s go!

And more...

Estimated read time: 2 minutes or less

📊 Did you know?

78% of US consumers plan to watch the 2024 Summer Olympics on social media.

( United Talent Agency, 2024)

🥇 Campaign of the week

Is this the most fashionable campaign of the summer?

@young_emperors
Unexpected rain #N5Drop #CHANELFragrance #chanel

It’s up to you to decide. 🤔

Personally, I absolutely love it.

This Chanel campaign, created by a couple of digital artists, has generated…

8.6M views and almost 1M likes!

(Chanel must be celebrating this victory at their headquarters 🍾)

The key to its success? IT’S SIMPLE

And sometimes, the genius is in making complex ideas simple 🧠

Let’s break the video down before you state your opinion:

They created a loop within the video
Once you see the smooth transition, you get curious and want to rewatch it.
So, you'll likely watch the ad at least twice
(probably like 10 times, to be honest 😄)
The colors, voice, and sounds of the video are meditative
They literally make you stick to the screen.
The video is short and minimalistic
It grabs your attention and allows you to focus on the details.

And those type of comments says it all…

And what do we get?

A SUPER catchy video from two fashionable creators who perfectly match the Chanel vibe ✨

Okay, it’s your time to vote 👇

So, did you like this campaign?

📰 Social Snapshot

🤩 TikTok adds custom thumbnail option for clips

🏋️ X shares insights into Olympics engagement

📝 Instagram tests new Reels filter for posts with notes

🤖 Snapchat adds new AR experiences for the 2024 Olympics

🎥 YouTube adds option to save music from Shorts

🔔 Top Creator Stories

Athletes’ viral Olympics village review

Olympians are going viral on TikTok reviewing athletes’ village, rooms and food.

Behind-the-scenes videos generate MILLIONS of views.

🔗 Full story here

TikToker sues creator for mimicking her

Probably the most important news in the whole industry this week…

A Texas influencer with 500K followers has filed a first-of-its-kind lawsuit accusing another content creator of duplicating her TikTok, Instagram and Amazon Storefront posts.

🔗 Full story here