Thursday, April 4

Top Creator News, Stories & Tips

Author

Paul Boulet
April 04, 2024

Hey, marketers & entrepreneurs!

A warm welcome to our 242 new subscribers. You’re joining a growing community of 4416 active readers.

If you like our content, share it with your friends HERE.

This week, explore the latest campaigns from Marc Jacobs & Google, see how faceless influencers are disrupting the marketing landscape and more.

AND don't miss out on a freebie: the TOP 50 most rapidly growing micro-influencers of Q1 2024!

Here’s the latest scoop on the influencer marketing buzz:

This week’s recap:

And more...

  Estimated read time: 2 minutes or less

📊 Stats of the week

As of Q1 2024, MrBeast is the most-subscribed YouTuber worldwide by OVER 138M subscribers.

In the last 3 months, he also got:

☑ 5.7 billion views 😳 

(52% coming from long video format & 47% from Shorts)

☑ 23M new subscribers

(source: Click Analytic)

🔔 Top Creator Stories

Guide: How to contact influencers in 5 steps

59% of marketers agree influencer outreach is the most difficult part of their job.

I've outlined a comprehensive 5-step influencer outreach process, complete with tactics, tips, and email templates.

Fabletics x Khloé Kardashian

With the launch of their new collection, Fabletics decided to extend their partnership with Khloe Kardashian.

Mark Jacob's new creator campaign

Marc Jacobs partnered with 8 creators from different fields to launch their TOTE bag campaign.

Results? Crazy content + 14M views on Instagram.

Google uses influencers to promote its new AI

Google launched its new “Circle to Search” feature by recruiting an all-star lineup of celebrities & athletes.

The campaign garnered over 9M views.

How did they do it?

Faceless creators are taking over Insta

Are Faceless creators the new trend for brands?

It has already racked up over 290k posts on Instagram.

Find out why it is so relevant:

🌟 Creators To Watch

Q1 Top Micro Creators

To wrap up Q1 2024, we’ve analyzed 1000+ accounts to deliver the fastest-growing micro-influencers across Instagram, TikTok, and YouTube.

Some of them are:

—> Alien Explores Earth (+192% growth)

—> Throughlindseyslens (+186% growth)

—> Crimson Mitchell (+ 184% growth)

📰 Industry Updates

👀 X will soon remove the like, re-post and reply buttons.

⬇️ New report suggests that X usage has declined 30% year-over-year.

🔝 Instagram tests new feature for co-watching videos with friends.

💰YouTube adds a “Members Only” option to put Shorts behind paywalls.

 🎉 Epic Games paid $320M to creators. Fortnite developers are top earners

❓Why advertisers claim Meta owes $7 billion in damages.

🫣 LinkedIn to Get TikTok-Like Feed for Videos.

💼 Industry Careers

🇸🇪 Influencer Marketing Coordinator  / MM Sports 

🇸🇪 Country Manager Sweden / Paula's Choice Skincare Europe 

🇩🇰 Influencer Coordinator (Copenhagen) / LYKO 

🇳🇱 Influencer Marketing Specialist (BENELUX) / snuggs

🇳🇱 Senior Influencer Marketing Manager  / The Quality Group 

🇳🇱 Social Media Manager / Dyson

🇬🇧 Influencer Executive /  boohooMAN 

🇬🇧 Associate Talent Manager / Condé Nast 

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See you next week!